Why SEO Rankings No Longer Drive Purchase Decisions

episode

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

More from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Advice for your ecommerce team 3 min · 27 Aug 2026

An SEO tactic marketers should stop doing 3 min · 26 Aug 2026

The biggest misconception about AI search today 3 min · 25 Aug 2026

Why AEO Starts With Better SEO Fundamentals 57 min · 24 Aug 2026

One thing AI still can't do well 3 min · 20 Aug 2026

One SEO skill everyone should be learning today 3 min · 19 Aug 2026

All episodes from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast →

Report any issue

Source

Recorded14 Sep 2026

Publisherrss.art19.com

Handlerec:20375003

Show notes

Rankings no longer predict whether buyers choose your brand. Jason Lax, senior SEO and AI expert at SAP, has spent nearly two decades building the company's global organic program and now leads its shift into AEO and GEO across dozens of markets. He details SAP's technical-plus-content split strategy, using LLM citation gaps and "why weren't we recommended" prompt audits to surface product and positioning issues, and reframes measurement around model consensus and citation quality rather than session volume alone.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Sign in