Anders Indset

speaker

685 appearances 3 recordings 1 series first heard Oct 2024 last heard Apr 2025

Anders Indset’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Bridging The Gap Between Humanity & AI · 8 Oct 2024 podcast

If you look at SEO, SEM, or the marketing space as such, you know, what are we seeing today?

When everyone is using

AI, the content creators and the optimization of the algorithms, the clickbaits and the optimization of click marketing is pretty much dying because if everyone is on stage, you know, no one is listening.

So basically, what we're saying is that if no one is clicking, it doesn't mean that it doesn't help you if you have the best click algorithm.

So what you do today is basically you get interested in something and then you go into a large language model and

Do research.

If you want to buy something today, you know, it's back to the core essence of marketing, which is you know, product and placement and pricing and building that essence of the brand, right?

So the experience of what we refer to as reality, the classical way how I used to learn branding and marketing, becomes very relevant because no one is clicking anymore, right?

We are not clicking.

Are taught to be on the platform, you know, content on LinkedIn or whatever.

It's native content.

So you watch, you learn, you get intrigued, and then you go to Google or whatever and search.

So search then, you know, if if Google places something at the top about a product, you're not going to buy into that if you have a physical experience of something else.

So now the next step will be you will use a lot of you know large language models.

Model that you get accommodated to.

And that is where you see that, you know, again, having a good product at the right time at the right price and experience of branding and marketing becomes very relevant.

So did we then evolve?

I think we just got back to the core, right?

What did LLMs teach us?

You know, it teaches us to think.

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