Andrei Mincov
speaker
302 appearances
1 recordings
1 series
first heard Dec 2024
last heard Dec 2024
Andrei Mincov’s voice in public audio — every appearance, attributed to the second.
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Appearances
Right.
They're gonna do some stuff under the radar, they're gonna grind, they're gonna uh work very hard without seeing much success.
And then one day something will happen, they'll find that one genius idea, and suddenly everything's gonna change and they're gonna start swimming in money.
And they they think when that happens, I'll definitely take care of my brand.
Uh and even if I don't, I'll have the money to pay for it.
That's really what most entrepreneurs unfortunately think.
uh because they think that whatever problems they've got, they're not really big problems, uh, because nobody's gonna notice.
And when they do become problems, they'll have the money to fix them.
In reality, what happens is that it's a much slower and less steep uh slope.
You just go a little better, a little better, a little better.
Some months you're gonna
have good months, some months gonna be shit months, but overall it's uh it's it it it's not a it's not a rocket ship.
It's uh you know, it's a tricycle.
And and so what happens is that as you're as as you're climbing up that mountain and things are getting slightly better, and uh finally you're like, you know what guys, looks like this is this this stuff is working.
You know, we're we're finally we can finally afford to pay the team, we can finally afford to do this and this and this and this, and you're like, we almost made it.
And um
What happens is that if you get attacked at that point because someone else trademarks your brand and they sue you, uh that's gonna cost you lots of money for you know the average cost of trademark litigation in the US is about 150 grand.
The average cost of uh rebranding is about seventy, right?
When that happens, like if you thought that the the rocket ship well, if you know if you do have a rocket ship and you are s going from I don't know, sixty K a year to uh sixty million a year, like if you have sixty million a year, you can solve the problem.
But if you went from sixty to I don't know, one hundred fifty and you need to spend one fifty on litigation, that kills you.
Showing 281–300 of 302 · page 15 of 16
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