Andrew Ambrosino
speaker
714 appearances
1 recordings
1 series
first heard Jun 2026
last heard 28 Jun
Andrew Ambrosino’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.
Appearances
One, it would be good and the process would guarantee quality and guarantee impact.
And also that if something, the thing was good,
if it went through that process, even if you don't like it and nobody uses it.
And it's like the process w you know, of, of user research and the divergence and the convergence, it's the right framework.
It was always a little academic, but I think, I think this is really exposing some areas where it falls down, especially because of the speed of implementation and like
Once again, like that process is sort of predicated on the assumption that implementation is expensive and that you can really only afford to build once.
And so you need to fully like exhaustively go through the problem space and the solution space before implementing.
Right.
And that you, and then like what kind of we saw with like,
you know, Figma and origami and all of these tools that you can fast forward some of the insights by pulling interactive prototypes earlier into the process, right?
That you can, you know, simulate production and like, you know, there ended up being sort of a meme about executives just being like, well, can we just do a prototype and then like expect it to work?
But this thing was real, right?
That this became part of the design process proper, right?
We pulled prototyping into that.
The problem now is that you can pull all of the implementation into that.
And there's a mismatch between, I think a lot of assumptions again, like you see this fully polished prototype that looks like it's ready to go out the door and enough people at a company see that and they're like, can we, can we release this now?
But the appropriate, like we're actually in the early design process stage and nobody's just saying that, right?
Like this is, this is where we are with like a bunch of like multiplayer exploration, right?
you know, 90 people will have this idea.
It'll look really polished, but it's like, you know, this is actually, that's the design process now, right?
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