Andrew Callaghan

It was a Tucker Carlson show on CNN back in the day where he would just get two people of opposing viewpoints and get them to yell at each other because he knew people would watch that because it triggers cortisol.

Most news media today is based upon the deployment of microtraumatic digital media, which you might not be traumatized by it, but it is pulling on something through messaging, through words and images that triggers a fight or flight response and makes you want to engage with it.

Most news media today is based upon the deployment of microtraumatic digital media, which you might not be traumatized by it, but it is pulling on something through messaging, through words and images that triggers a fight or flight response and makes you want to engage with it.

Most news media today is based upon the deployment of microtraumatic digital media, which you might not be traumatized by it, but it is pulling on something through messaging, through words and images that triggers a fight or flight response and makes you want to engage with it.

They know what they're doing. They know what words and phrases can be used to cause someone to have an association. And so if you watched Fox during 2020, it was all cops putting old ladies in headlocks for not wearing their mask at the grocery store. And on CNN, it was all cops brutalizing black and brown people. And so you're collectively traumatizing the public.

They know what they're doing. They know what words and phrases can be used to cause someone to have an association. And so if you watched Fox during 2020, it was all cops putting old ladies in headlocks for not wearing their mask at the grocery store. And on CNN, it was all cops brutalizing black and brown people. And so you're collectively traumatizing the public.

They know what they're doing. They know what words and phrases can be used to cause someone to have an association. And so if you watched Fox during 2020, it was all cops putting old ladies in headlocks for not wearing their mask at the grocery store. And on CNN, it was all cops brutalizing black and brown people. And so you're collectively traumatizing the public.

And the George Floyd video was extremely traumatic for a good reason. But that is a microcosm of what the media has been doing for a very long time. And podcasters don't do that. However, I do think that alternative media is following the exact same incentive structure as the MSM, if not worse.

And the George Floyd video was extremely traumatic for a good reason. But that is a microcosm of what the media has been doing for a very long time. And podcasters don't do that. However, I do think that alternative media is following the exact same incentive structure as the MSM, if not worse.

And the George Floyd video was extremely traumatic for a good reason. But that is a microcosm of what the media has been doing for a very long time. And podcasters don't do that. However, I do think that alternative media is following the exact same incentive structure as the MSM, if not worse.

Most of these people were like, we're not the mainstream, but we're going to give you an alternative perspective when it's just the mainstream.

Most of these people were like, we're not the mainstream, but we're going to give you an alternative perspective when it's just the mainstream.

Most of these people were like, we're not the mainstream, but we're going to give you an alternative perspective when it's just the mainstream.

Absolutely. Absolutely. And also corporate media is figuring out how to own alternative channels through sponsorships and investment and stuff like that.

Absolutely. Absolutely. And also corporate media is figuring out how to own alternative channels through sponsorships and investment and stuff like that.

Absolutely. Absolutely. And also corporate media is figuring out how to own alternative channels through sponsorships and investment and stuff like that.

Yeah, the crash zoom was like, the reason the crash zoom and the slapstick stuff is gone is because of what I call the Borat effect. I'd wear the tan suit and I would do essentially what were ambush interviews.

Yeah, the crash zoom was like, the reason the crash zoom and the slapstick stuff is gone is because of what I call the Borat effect. I'd wear the tan suit and I would do essentially what were ambush interviews.

Yeah, the crash zoom was like, the reason the crash zoom and the slapstick stuff is gone is because of what I call the Borat effect. I'd wear the tan suit and I would do essentially what were ambush interviews.

And the Borat effect was when Sacha Baron Cohen couldn't go film Borat skits anymore because everybody would either know that he was Borat and they would overact or they would see that he was Borat and avoid the cameras because they didn't want to be embarrassed.