Andrew Milgram
👤 SpeakerAppearances Over Time
Podcast Appearances
We tried to load it into Excel.
Excel was like, you got to be joking me.
So we have a couple of data scientists on staff at MarbleGate, ingested the data into various data systems, and we started to cut it up.
And what we found, again, there were some immediate insights.
The one I mentioned earlier, where
Uber wasn't taking rides.
They were taking drivers.
That popped out immediately.
We also saw some really interesting data in when people were making choices to take Ubers versus taxis.
Every New Yorker has an algorithm in their head, time of day, where am I going?
What am I wearing?
What's the weather?
What do I think the traffic pattern looks like?
Day of the week.
With that algorithm, they make a decision.
Am I going to
Take a taxi, an Uber, a bus, a subway, a private car.
Am I going to drive myself?
They are figuring that out real time.
What popped out really quickly was if you were going to go east-west in Manhattan, you're almost always going to take a taxi.