Andrew Wilkinson
speaker
63 appearances
2 recordings
1 series
first heard Oct 2024
last heard Dec 2024
Andrew Wilkinson’s voice in public audio — every appearance, attributed to the second.
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Appearances
looking at what people are searching for and creating landing pages at scale. There's a huge opportunity right now to basically create a bunch of directories. I'm curious what you think, but if I was just starting out right now, one of the things I would do is create one directory a month in different topics where this lawn mowing idea could be one topic.
Sam's List, yes.
Yeah. Well, I'm not of the belief that SEO is going to die. Like the, you know, I think SEO is going to evolve. If I was building this, what I would do is, I think there's a moment in time right now where there's just arbitrage with respect to SEO and AI tools. So I'd build it as much as possible. And then I would try to convert 8%, 6%, 10% of these people to email, basically.
That way, worst case scenario, you're not reliant on, if the world switches to perplexity, the whole world, then you're not reliant on... the search traffic. Although I do think that eventually these perplexities are going to give credit to where they're getting information from.
I have a business partner. His name is Jordan and Jordan is your quintessential funnel guy. So, you know, you wake up in the morning and you're excited about ideas. He wakes up in the morning and he's excited about how do I how do I squeeze this funnel? And I think that, uh, the, the old way of creating startups was, you know, technical founder and maybe, maybe a designer, maybe a business guy.
Now I think today you kind of need idea, gal or guy and a funnel guy or gal. So I basically come up with an idea, give it to Jordan. Uh, you know, now I'm using, I don't know if you've used V zero, but I use Vercel V zero, which is basically a tool to use AI to wireframe out the ideas. So I wireframe out the ideas.
Um, and he, he really takes those ideas and then he dispatches it to a group of people. I will say ideas die unless they, unless they, you need an owner basically for an idea. Um, And so that's something I've learned is unless I have like one GM or one person on this idea, the idea loses steam despite the funnel guy.
Let's move to the next idea.
I like this one a lot. I'm wondering, you know, OK, why do I like it a lot is new technology comes out. Apple Watch sleep apnea detection feature. And most people look at it and they're like, cool. But not enough people look at it and be like, okay, what does this change and what business ideas can I come up with?
Quick ad break. Let me tell you about a business I invested in. It's called boringmarketing.com. So a few years ago, I met this group of people that were some of the best SEO experts in the world. They were behind getting some of the biggest companies found on Google. And the secret sauce is they've got a set of technology and AI that could help you outrank your competition.
So for my own businesses, I wanted that. I didn't want to have to rely on Mark Zuckerberg. I didn't want to depend on ads to drive customers to my businesses. I wanted to rank high in Google. That's why I like SEO and that's why I use boringmarketing.com and that's why I invested in it. They're so confident in their approach that they offer a 30-day sprint with 100% money-back guarantee.
Who does that nowadays? So check it out. Highly recommend boringmarketing.com. So I don't know if you've been using Clode as like an ideas partner, but I have recently. And while you were talking, I just wanted to prompt it. I'll share my screen, show you what I prompted it.
Because I'm French-Canadian and Claude is, you know.
Yeah. No, it's honestly 30% better. Like every answer you get is 30% better. So... The thing, the thing is chat GPT was better and then Claude recently caught up. Now chat GPT is getting better, but right now, as we're recording this, Claude is where you want to be.
So I asked it and for people who don't, who don't, who are not watching on YouTube, I just said, what are the illnesses like sleep apnea that are undiagnosed 80 to 90% of cases are undiagnosed. And then it gives me a list, hypertension, type two diabetes, celiac disease,
But when I was going through this, I realized that the Apple Watch is not going to be helpful for depression or might not be helpful for depression. So I said, you could identify, I asked Claude, you could identify sleep apnea with an Apple Watch. What are other undiagnosed illnesses like this? And then that's when it starts listing it off. AFib, which is arterial fibrillation.
Many smartwatches, including the Apple Watch, can detect irregular heart rhythms that indicate AFib. And then these, you know, very interesting. And I think millions of people have that. Hypertension, diabetes, stress and anxiety. Like, how cool is this?
I think you're right. I think you're right. Let's keep rolling. Let's go to idea number three.
No, I didn't see that.
That's really, really cool. I could see a world where you walk into your favorite store and it knows that you like listening to Drake and it's like cue the Drake song.
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