Andy Greenwald

And you never see the retrenchment because they went all in on the wrong thing.

Well, I think that there's also internally a distinction between shows you spend on and shows you gatekeep quite literally, and that that actually could be a boon to them.

So the example we're going to talk about Cape Fear, which is getting the royal treatment from

I mean, it's on wraparounds on buses and billboards and they're trying to draw people to the service based on this show.

A show we covered last week that we liked, Maximum Pleasure Guaranteed, I think it's getting the reverse treatment where it is something that for people who are already within the ecosystem of Apple, they're offering it up and maybe it's an autoplay when you finish a different show that they think might be simpatico and then it's generating its own level of interest within the ecosystem.

And the argument for doing that, I would say, is

especially for the way these tech companies budget things, if they spend, they can break it down to like, we've spent $1 million additionally on top of the production fees for the first episode of Cape Fear in marketing costs.

Thus, in order to recoup, it needs to make back its production costs plus this, like a movie would.

And again, that all gets fuzzy once you're inside of Apple's internal budgeting.

All that is to say, if they get X number of watches on a maximum pleasure guaranteed,

Um, those are faster return on investment and that might make them more likely to keep it going as opposed to outwardly spending on it and not seemingly recouping that investment in the outside expenditures.

Okay.

It's so opaque.

Yes.

And it only makes sense to them.

It's based on – From 57 or something like that.

And it is not historically, and by historically I mean the novel and the two previous adaptations, a particularly complicated story.

It is really like an unstoppable object running into an immovable force and then something's got to give.

What is your, I know you've done it on rewatchables, what is your personal take on the Scorsese movie?

Because my, I have not rewatched, maybe I rewatched it in the 90s when it was on cable.