Anne‑Marie Alcántara
speaker
385 appearances
7 recordings
1 series
first heard Dec 2023
last heard Feb 2025
Anne‑Marie Alcántara’s voice in public audio — every appearance, attributed to the second.
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Appearances
If you're a creator, you can sign up for their creator revenue share program.
And if you're a business owner, you can sign up for TikTok shop, sell products through there.
They also have an affiliate program where, let's say, you know, you have a business, you have things you want to sell.
You can just click a box, basically, and content creators on the app can start selling your product and they get a commission.
And it's just a nice, easy way for you to kind of influence your marketing without needing an agency or a big budget for that.
Sort of the less direct way of making money, which is people find out about your business on TikTok and then they go to you in real life or to your website, et cetera, to buy from you.
But they saw you first on TikTok.
It's sort of the mix of entertainment and commerce.
According to TikTok, 52% of TikTok users that come across small business content make a purchase.
82% of users say they've discovered a small business on the app before going to the company on another site.
And so it's...
Not an insignificant amount of people that are being exposed to small businesses on the app.
TikTok has really perfected in some ways.
Scrolling through a funny video, something that's interested to you, and then the next video will be a similar format but selling you something.
And it's more relatable.
They show you the product.
They might put it on if it's makeup or skincare or something or clothing.
And then the next video will be something fun again, something that you're interested in.
And so that sort of mix is really hard to find on other social platforms.
It all comes down to diversifying your channels, which is a tried and true marketing tactic that I did not make up.
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