Anne‑Marie Alcántara
speaker
385 appearances
7 recordings
1 series
first heard Dec 2023
last heard Feb 2025
Anne‑Marie Alcántara’s voice in public audio — every appearance, attributed to the second.
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Appearances
But if you're doing well on TikTok, tell people to go to your website, promote them to follow you on other social sites, and make those areas just as lively.
You might have to tweak the content a bit because, you know, every platform is a little bit different.
But the point is just to keep getting your customers to see you across different platforms.
And I think that's the biggest learning here is that TikTok juice is great, but you need to make sure your customers can still find you elsewhere.
Are they worried they can't replicate it?
Absolutely.
Many of them find their community and their people through the algorithm.
For example, one company I spoke to, they specialize in Asian-American culture type of products.
And people have found them and resonated with those products because of the algorithm.
And that sort of accidental find isn't as possible in other platforms.
And that magic is just not easy for these business owners to replicate elsewhere.
So many people feel compelled to buy or keep up with certain trends and things they need to have in their cars or lives and trying to do a no buy or even considering a buy less year.
People start to realize I have everything I need for the most part and can focus on saving or just buying stuff when I need it, like truly need it.
So basically, the concept is in the name.
People are pledging to either buy nothing or buy less of things that seem unnecessary, whether it's takeout, a water bottle, or even cosmetics and skincare and other things like that.
It seems to come down to three reasons this year.
Inflation, of course, has been top of mind for so many consumers, just the ebb and flow of prices going up and down, feeling like they actually never go down.
And then, of course, lots of people have accumulated debt for various reasons, medical, personal, and then the holiday season.
It felt like this year for some people they overspent.
on gifts for friends and family and are realizing now the wrapping paper is in the trash and the toys are cluttering their homes that maybe they overdid it a bit their credit card statement's finally going to be due in a little bit like it's just time to reckon with it precisely and has this trend worked for people
Showing 41–60 of 385 · page 3 of 20
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