Antoine Le Nel

Well, it has changed a little bit, but not so much fundamentally. It is still the same game. It's still a bidding war, you know. Now, it's true it's getting a little bit more complex because you're losing some attribution and so on. So you need to be a little bit smarter in your measurement framework. But you just need to, I mean, you reinvent yourself every other year.

Well, it has changed a little bit, but not so much fundamentally. It is still the same game. It's still a bidding war, you know. Now, it's true it's getting a little bit more complex because you're losing some attribution and so on. So you need to be a little bit smarter in your measurement framework. But you just need to, I mean, you reinvent yourself every other year.

Well, it has changed a little bit, but not so much fundamentally. It is still the same game. It's still a bidding war, you know. Now, it's true it's getting a little bit more complex because you're losing some attribution and so on. So you need to be a little bit smarter in your measurement framework. But you just need to, I mean, you reinvent yourself every other year.

You have to reinvent the whole measurement framework and so on. But at the end of the day, the game is still the same game, you know. It is the same. It's the same bidding war. You just have impressions. You need to go to the highest bidder and that's it.

You have to reinvent the whole measurement framework and so on. But at the end of the day, the game is still the same game, you know. It is the same. It's the same bidding war. You just have impressions. You need to go to the highest bidder and that's it.

You have to reinvent the whole measurement framework and so on. But at the end of the day, the game is still the same game, you know. It is the same. It's the same bidding war. You just have impressions. You need to go to the highest bidder and that's it.

You know, that's what the game is. You have King, as we said there, incredibly iterative, data-driven culture, data-driven company to the extreme. What's the biggest difference between King and Revolut? I think that's what it is.

You know, that's what the game is. You have King, as we said there, incredibly iterative, data-driven culture, data-driven company to the extreme. What's the biggest difference between King and Revolut? I think that's what it is.

You know, that's what the game is. You have King, as we said there, incredibly iterative, data-driven culture, data-driven company to the extreme. What's the biggest difference between King and Revolut? I think that's what it is.

I remember, you know, so I came from a place at King where we were later from a maturity perspective, you know, like, I mean, we had launched many games and so on. The business was doing fantastic and we were more in an optimization place. where I remember at some point we were running maybe 1,000 A-B tests in parallel and so on. It was a machine. The machine was really optimizing everything.

I remember, you know, so I came from a place at King where we were later from a maturity perspective, you know, like, I mean, we had launched many games and so on. The business was doing fantastic and we were more in an optimization place. where I remember at some point we were running maybe 1,000 A-B tests in parallel and so on. It was a machine. The machine was really optimizing everything.

I remember, you know, so I came from a place at King where we were later from a maturity perspective, you know, like, I mean, we had launched many games and so on. The business was doing fantastic and we were more in an optimization place. where I remember at some point we were running maybe 1,000 A-B tests in parallel and so on. It was a machine. The machine was really optimizing everything.

And I remember when I arrived at Revolut, there was not much A-B testing. And for me, I was shocked at it. I was like, what? I mean, you've got to do that. And then I discussed with people and so on. And what I realized is that there's a good reason as well why you don't want to do A-B testing. The first thing, product managers, they do A-B testing to get an idea of what the right product is.

And I remember when I arrived at Revolut, there was not much A-B testing. And for me, I was shocked at it. I was like, what? I mean, you've got to do that. And then I discussed with people and so on. And what I realized is that there's a good reason as well why you don't want to do A-B testing. The first thing, product managers, they do A-B testing to get an idea of what the right product is.

And I remember when I arrived at Revolut, there was not much A-B testing. And for me, I was shocked at it. I was like, what? I mean, you've got to do that. And then I discussed with people and so on. And what I realized is that there's a good reason as well why you don't want to do A-B testing. The first thing, product managers, they do A-B testing to get an idea of what the right product is.

If you're a good product manager, you don't need an A-B test. You should be able to know what is the right product. The second reason is because at Revolut, we wanted to do like 10x. Everything is 10x and so on. You don't need an A-B test to measure a 10x. You know, you do it, you see it goes up, it's good, you know. And the third reason is that A-B testing increases your type to market.

If you're a good product manager, you don't need an A-B test. You should be able to know what is the right product. The second reason is because at Revolut, we wanted to do like 10x. Everything is 10x and so on. You don't need an A-B test to measure a 10x. You know, you do it, you see it goes up, it's good, you know. And the third reason is that A-B testing increases your type to market.

If you're a good product manager, you don't need an A-B test. You should be able to know what is the right product. The second reason is because at Revolut, we wanted to do like 10x. Everything is 10x and so on. You don't need an A-B test to measure a 10x. You know, you do it, you see it goes up, it's good, you know. And the third reason is that A-B testing increases your type to market.

Because if you A-B test, you first need to do your A-B test, then you see which one wins, and then you launch. And then, I mean, when I joined Revolut, most of the time was like, no, I mean, you just launch, you know, you'll see, you know, you'll see if it works, you know, you just get there.

Because if you A-B test, you first need to do your A-B test, then you see which one wins, and then you launch. And then, I mean, when I joined Revolut, most of the time was like, no, I mean, you just launch, you know, you'll see, you know, you'll see if it works, you know, you just get there.