Antoine Le Nel

You know, it's like you're going to have meetings and then you just look at the numbers and you're like, is that wrong? That's the big difference, for example, with Revolut, I think. We're a lot more product-driven, which means we spend more time looking at the product than looking at the data. Is the data not an input? Exactly, it's an input. It is an input.

You know, it's like you're going to have meetings and then you just look at the numbers and you're like, is that wrong? That's the big difference, for example, with Revolut, I think. We're a lot more product-driven, which means we spend more time looking at the product than looking at the data. Is the data not an input? Exactly, it's an input. It is an input.

At King, it was, at some point, it was the only decision-maker. It was very black or white and the data was the decision maker. And I think we pushed it probably a little bit too far in this space and not spending maybe the right amount of time on the user experience and on just the quality of the product itself.

At King, it was, at some point, it was the only decision-maker. It was very black or white and the data was the decision maker. And I think we pushed it probably a little bit too far in this space and not spending maybe the right amount of time on the user experience and on just the quality of the product itself.

At King, it was, at some point, it was the only decision-maker. It was very black or white and the data was the decision maker. And I think we pushed it probably a little bit too far in this space and not spending maybe the right amount of time on the user experience and on just the quality of the product itself.

If you were to say between art and science growth, like numbers, ratio, what is it for you? 50-50, 70-30?

If you were to say between art and science growth, like numbers, ratio, what is it for you? 50-50, 70-30?

If you were to say between art and science growth, like numbers, ratio, what is it for you? 50-50, 70-30?

Product and growth is very different. So I think product should be more about art and a bit less about science when growth should overrate on science.

Product and growth is very different. So I think product should be more about art and a bit less about science when growth should overrate on science.

Product and growth is very different. So I think product should be more about art and a bit less about science when growth should overrate on science.

In terms of performance marketing, I spoke to many from King and they said, you've got to ask him, what did he learn about performance marketing and its limitations?

In terms of performance marketing, I spoke to many from King and they said, you've got to ask him, what did he learn about performance marketing and its limitations?

In terms of performance marketing, I spoke to many from King and they said, you've got to ask him, what did he learn about performance marketing and its limitations?

First of all, performance marketing, mastering performance marketing gives you a huge competitive advantage. Because it is a complex thing. And if you do it really well, it makes a huge difference, you know, to your company growth. So that is the power of performance marketing. And the performance marketing is very deep.

First of all, performance marketing, mastering performance marketing gives you a huge competitive advantage. Because it is a complex thing. And if you do it really well, it makes a huge difference, you know, to your company growth. So that is the power of performance marketing. And the performance marketing is very deep.

First of all, performance marketing, mastering performance marketing gives you a huge competitive advantage. Because it is a complex thing. And if you do it really well, it makes a huge difference, you know, to your company growth. So that is the power of performance marketing. And the performance marketing is very deep.

And I don't know many people who know all of it. How have you seen that change over time? Because when you were doing that at King in the early days versus today, when it's so much more polluted, crowded, expansive, how's it changed?

And I don't know many people who know all of it. How have you seen that change over time? Because when you were doing that at King in the early days versus today, when it's so much more polluted, crowded, expansive, how's it changed?

And I don't know many people who know all of it. How have you seen that change over time? Because when you were doing that at King in the early days versus today, when it's so much more polluted, crowded, expansive, how's it changed?