Ap Dijksterhuis

We're not going to ask you anything about it.

And then they still got the word puzzles.

And then we...

It's a bit mean, but we said, okay, sorry, but we do want you to choose the best apartment.

And they failed again.

And in the second stage, other researchers showed that when people read the information about the apartments, certain brain areas become active.

They're thinking about the apartments.

When you set a goal to later make a choice and you do these word puzzles, then the brain area still continues to work on the apartments.

When you tell people you can forget about the information of the apartments, we're not going to use it, the brain activity in that particular area stops.

Yeah, exactly.

And the only thing you need is motivation or you set yourself a goal.

So let's say you talk to your partner and you think about it's now Thursday.

You tell yourself, okay, we're going to make a city trip.

But you have to decide which city you want to visit.

And then you say, okay, we're not going to talk about it for too much any longer.

But let's say on Sunday evening when we have dinner together, we're going to make a decision.

From that moment on, you give your unconscious mind or your hidden brain, you give them...

You get a job to do and it will think about it unconsciously for the two, three days until Sunday.

And you increase the chances that you actually know what you want by Sunday.

Yeah, you can actually distinguish between three categories.