Aravind Srinivas

And the amazing thing is they benefit from all other advertising done on the internet everywhere else. So you came to know about a brand through traditional CPM advertising. There is just view-based advertising. But then you went to Google to actually make the purchase. So they still benefit from it.

And the amazing thing is they benefit from all other advertising done on the internet everywhere else. So you came to know about a brand through traditional CPM advertising. There is just view-based advertising. But then you went to Google to actually make the purchase. So they still benefit from it.

And the amazing thing is they benefit from all other advertising done on the internet everywhere else. So you came to know about a brand through traditional CPM advertising. There is just view-based advertising. But then you went to Google to actually make the purchase. So they still benefit from it.

So the brand awareness might have been created somewhere else, but the actual transaction happens through them because of the click. And therefore they get to claim that You know, you bought the transaction on your site happened through their referral, and then so you end up having to pay for it.

So the brand awareness might have been created somewhere else, but the actual transaction happens through them because of the click. And therefore they get to claim that You know, you bought the transaction on your site happened through their referral, and then so you end up having to pay for it.

So the brand awareness might have been created somewhere else, but the actual transaction happens through them because of the click. And therefore they get to claim that You know, you bought the transaction on your site happened through their referral, and then so you end up having to pay for it.

There's a reason for that. Let's say you're typing shoes and you see the ads. It's usually the good brands that are showing up as sponsored. but it's also because the good brands are the ones who have a lot of money and they pay the most for the corresponding AdWord.

There's a reason for that. Let's say you're typing shoes and you see the ads. It's usually the good brands that are showing up as sponsored. but it's also because the good brands are the ones who have a lot of money and they pay the most for the corresponding AdWord.

There's a reason for that. Let's say you're typing shoes and you see the ads. It's usually the good brands that are showing up as sponsored. but it's also because the good brands are the ones who have a lot of money and they pay the most for the corresponding AdWord.

And it's more a competition between those brands, like Nike, Adidas, Allbirds, Brooks, or like Under Armour all competing with each other for that AdWord. And so it's not like you're gonna, people overestimate like how important it is to make that one brand decision on the shoe. Like most of the shoes are pretty good at the top level.

And it's more a competition between those brands, like Nike, Adidas, Allbirds, Brooks, or like Under Armour all competing with each other for that AdWord. And so it's not like you're gonna, people overestimate like how important it is to make that one brand decision on the shoe. Like most of the shoes are pretty good at the top level.

And it's more a competition between those brands, like Nike, Adidas, Allbirds, Brooks, or like Under Armour all competing with each other for that AdWord. And so it's not like you're gonna, people overestimate like how important it is to make that one brand decision on the shoe. Like most of the shoes are pretty good at the top level.

And often you buy based on what your friends are wearing and things like that. But Google benefits regardless of how you make your decision.

And often you buy based on what your friends are wearing and things like that. But Google benefits regardless of how you make your decision.

And often you buy based on what your friends are wearing and things like that. But Google benefits regardless of how you make your decision.

There must be other- There are ways that Google prevents that by tracking in general how many visits you get, and also making sure that if you don't actually rank high on regular search results, but you're just paying for the cost per click and you can be downloaded. So there are like many signals. It's not just like one number, I pay super high for that word and I just scan the results.

There must be other- There are ways that Google prevents that by tracking in general how many visits you get, and also making sure that if you don't actually rank high on regular search results, but you're just paying for the cost per click and you can be downloaded. So there are like many signals. It's not just like one number, I pay super high for that word and I just scan the results.

There must be other- There are ways that Google prevents that by tracking in general how many visits you get, and also making sure that if you don't actually rank high on regular search results, but you're just paying for the cost per click and you can be downloaded. So there are like many signals. It's not just like one number, I pay super high for that word and I just scan the results.

But it can happen if you're like pretty systematic. But there are people who literally study this. SEO and SEM and like, you know, get a lot of data of like so many different user queries from, you know, ad blockers and things like that. And then use that to like gain their site, use a specific words. It's like a whole industry.

But it can happen if you're like pretty systematic. But there are people who literally study this. SEO and SEM and like, you know, get a lot of data of like so many different user queries from, you know, ad blockers and things like that. And then use that to like gain their site, use a specific words. It's like a whole industry.