Aravind Srinivas

But it can happen if you're like pretty systematic. But there are people who literally study this. SEO and SEM and like, you know, get a lot of data of like so many different user queries from, you know, ad blockers and things like that. And then use that to like gain their site, use a specific words. It's like a whole industry.

It's a lot of constraints, a lot of objective functions, simultaneously optimized.

It's a lot of constraints, a lot of objective functions, simultaneously optimized.

It's a lot of constraints, a lot of objective functions, simultaneously optimized.

Yeah, so perplexity makes answer the first party characteristic of the site, right? Instead of links. So the traditional ad unit on a link doesn't need to apply at perplexity. Maybe that's not a great idea. Maybe the ad unit on a link might be the highest margin business model ever invented.

Yeah, so perplexity makes answer the first party characteristic of the site, right? Instead of links. So the traditional ad unit on a link doesn't need to apply at perplexity. Maybe that's not a great idea. Maybe the ad unit on a link might be the highest margin business model ever invented.

Yeah, so perplexity makes answer the first party characteristic of the site, right? Instead of links. So the traditional ad unit on a link doesn't need to apply at perplexity. Maybe that's not a great idea. Maybe the ad unit on a link might be the highest margin business model ever invented.

But you also need to remember that for a new business that's trying to like create, for a new company that's trying to build its own sustainable business, you don't need to set out to build the greatest business of mankind. You can set out to build a good business and it's still fine. Maybe the long-term business model of perplexity can make us profitable and a good company,

But you also need to remember that for a new business that's trying to like create, for a new company that's trying to build its own sustainable business, you don't need to set out to build the greatest business of mankind. You can set out to build a good business and it's still fine. Maybe the long-term business model of perplexity can make us profitable and a good company,

But you also need to remember that for a new business that's trying to like create, for a new company that's trying to build its own sustainable business, you don't need to set out to build the greatest business of mankind. You can set out to build a good business and it's still fine. Maybe the long-term business model of perplexity can make us profitable and a good company,

but never as profitable in a cash cow as Google was. But you have to remember that it's still okay. Most companies don't even become profitable in their lifetime. Uber only achieved profitability recently, right? So I think the ad unit on perplexity, whether it exists or doesn't exist, it'll look very different from what Google has.

but never as profitable in a cash cow as Google was. But you have to remember that it's still okay. Most companies don't even become profitable in their lifetime. Uber only achieved profitability recently, right? So I think the ad unit on perplexity, whether it exists or doesn't exist, it'll look very different from what Google has.

but never as profitable in a cash cow as Google was. But you have to remember that it's still okay. Most companies don't even become profitable in their lifetime. Uber only achieved profitability recently, right? So I think the ad unit on perplexity, whether it exists or doesn't exist, it'll look very different from what Google has.

The key thing to remember though is, you know, there's this quote in the art of war, like make the weakness of your enemy a strength. What is the weakness of Google is that any ad unit that's less profitable than a link or any ad unit that,

The key thing to remember though is, you know, there's this quote in the art of war, like make the weakness of your enemy a strength. What is the weakness of Google is that any ad unit that's less profitable than a link or any ad unit that,

The key thing to remember though is, you know, there's this quote in the art of war, like make the weakness of your enemy a strength. What is the weakness of Google is that any ad unit that's less profitable than a link or any ad unit that,

kind of decent incentivizes the link click is not in their interest to like work, go aggressive on because it takes money away from something that's higher margins. I'll give you like a more relatable example here.

kind of decent incentivizes the link click is not in their interest to like work, go aggressive on because it takes money away from something that's higher margins. I'll give you like a more relatable example here.

kind of decent incentivizes the link click is not in their interest to like work, go aggressive on because it takes money away from something that's higher margins. I'll give you like a more relatable example here.

Why did Amazon build the cloud business before Google did, even though Google had the greatest distributed systems engineers ever, like Jeff Dean and Sanjay, and built the whole MapReduce thing? server racks because cloud was a lower margin business than advertising. There's literally no reason to go chase something lower margin instead of expanding whatever high margin business you already have.