Avery Truffleman

Or you see the images from Chicago recently and you see people looking like soldiers just wearing these bulletproof vests that say police.

And I never quite realized that

how similar soldiers and police actually dress now.

And so much of it is tied up with camouflage.

Because not only is everybody wearing camouflage, they're basically wearing the same camouflage.

Not only are soldiers and police wearing the same camouflage, SWAT teams are wearing the same camouflage.

And Border Patrol is wearing the same camouflage.

And the National Guard is wearing the same camouflage.

And it's the same camouflage that Oath Keepers are wearing and a lot of militia groups.

And it's like, why is everybody wearing the same exact camouflage?

That wasn't the question that I started with, but it was what I started noticing afterwards.

And the way we all got to this place was functionally through a trend cycle.

It was like everybody copying a trend.

And what happened was, long, long, long, very interesting story short, there's this company that's here in Brooklyn.

They're in the Navy Yard.

They're these...

for lack of a better word, hipster art school students.

They went to Cooper Union and they designed, they were like, we can make money designing stuff for the military.

And they designed this camouflage, this cool looking camouflage that they were like, this will work.

It's kind of like that line from Anchorman, like 70% of the time it works all the time.