Avery Truffleman

People wear it for hunting.

So the government issue one is technically different, but if you look at them next to each other online, you can't tell them apart.

The government one is called OCP, operational camouflage pattern, but it looks almost exactly the same as multicam.

One's a little more brown and one's a little more green, but they are essentially the same.

It's so confusing.

It was really, really hard.

Thank you for asking this, Chad.

We were talking about this backstage.

It's really hard in a podcast.

I really wanted to toot my own horn in this, but I didn't want to be in the show and be like, these were really hard interviews to get.

This is incredibly rare.

But you don't really want to pat yourself on the back in your own show.

The company who makes Multicam...

I don't think they've ever talked to the press in a serious way or told the story.

And if they have, it hasn't been in like 10 years.

You know how it is when you're doing deep research.

You sort of talk to enough people...

I met this amazing beat reporter named Emily Walzer who's covered the outdoor industry forever.

And she was like, oh, you have to meet this amazing woman, Amber Brookman.

And Amber Brookman was in charge of a lot of the domestic mills