Azeem Azhar

And collectively, the value that we got from it was greater than the sum of all the individual bits of value that we as users got from it.

And from all of that enormous value, GDP struggled to count it.

We ended up with it being funneled, a very small portion of it, to Google.

So there was this issue that there's this enormous...

wealth of richness out there.

And maybe 10% of that value showed up and nearly all of that went to Google.

So are we just unmasking a longer standing problem here?

And I think Google is probably a better player than some of the other AI companies.

I think there's some amazing data about the number of times some of these AI models will crawl a website for the number of humans they actually send.

And it's sometimes thousands of crawls to send a single person, which might then be monetized.

One of the things that strikes me is that the internet is full of

a lot of very mid content.

I mean, it's got some specialist expert content.

It's got some deeply researched material.

It's got some very narrow trade information, some very personal information.

But a lot of the traditional media industry, I mean, it's in the word media.

It's coming from, you know, medium in the middle.

And an answer engine...

doesn't mean 27 mediocre sort of similar takes of what you or I or the president might have said.

It just needs one.