Basel Fakhoury

Really great to be here.

Wonderful.

So let's really start with the big picture because we've seen a lot of chatter, particularly on LinkedIn.

People have been blown away by the merger, a lot of interest in it, but also a lot of emotions around it.

Basil, let's start with you.

Why now?

Why now is now the right time for user testing and news interviews to become one, I guess?

We got way back.

MELANIE WARRICK- Baran, what's the vision for, at least what's the vision behind user testing and use-into-use at this time?

Yeah, I imagine.

AI is such a big theme at the moment, of course.

I've got an add-on question to this.

What does this moment, this moment of an acquisition like this represent for the user research community in your mind?

A lot of people have spoken about this acquisition as like the big whale subsuming the small, amazing company that they've gotten used to and grown to love.

And what I'm hearing and what you're saying is it's much more on partnership than purely a big company acquiring a small company and then it disappearing.

Is that right from your point of view?

Barron, did you want to add something?

I actually think that would be music to many people's ears because that's been a lot of the emotional feedback on LinkedIn has been, oh no, are we losing this amazing, incredible tool that we've had?

And not just a tool, but also all the amazing resources and the investment in the research world at large.

This is actually, I've got my notes here, so I'm going to stick with the question, but this really follows on and kind of builds on that.