Beate Chelette

Well, if it's only $60,000, the truth of the matter is you want a New York Times or Wall Street Journal bestseller, it's costing you between $250,000 and a half a million dollars.

It was published in September 2013.

2013.

Yes, I did.

So selling has to be easy.

Consuming has to be easy.

So we did an ebook, we did an electronic, an audio book, and it is only available sort of as a paperback because my whole design with this book was it's a, it's a, it's a relatively small book.

It's easy to consume.

It has short chapters.

I call it some, you know, I call it the purse or the bathroom book.

so that you can like read a chapter when you're waiting somewhere or you're in the subway, or you can read a chapter if you're in the bathroom and come back.

Exactly.

yes so i've been building up an email list for a long time so i'm very active in social media so when i after i sold my company i did learn the the speaking you know the author speak coach business and i went through a lot of the conferences from some of the well-known people

from Brendan Burchard to James Malinchak to Brian Tracy to you name him, you know, Lisa Sasevich.

So I've really listened to everybody out there on what they're saying.

And then you take the things that are applied to you and that matter.

And, you know, and then you start

is building your own message and so i went on a a crm infusion soft which is the you know the the mercedes-benz under under the crms which is a phenomenal system but i figured if all the internet millionaires are using it's probably good enough for me

And I started building up my mailing list.

So yes, I've been sending out my email blogs and lists for a long time.