Bedros Keuilian
speaker
4,787 appearances
15 recordings
1 series
first heard Jun 2026
last heard 6d ago
Bedros Keuilian’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 15 in all, peaking in Sep 2026 with 4.
Appearances
Some people landed on a good day and got great service and support.
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Some people landed in your inbox or talked to your supporter salesperson or marketing person and they got shitty service and support, right?
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And so you need predictability in your processes.
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So you have to have processes in the way you market your business.
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It has to be predictable so that if that person gets abducted by an alien, your marketing person, you have an SOP, standard operation.
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Procedures for how they run the ad campaigns, whether it's on Meta or on the Google platforms or on TikTok or they're doing mailers in the community, or we're doing bus benches and billboards, or we're running radio ads or TV promotions, right?
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Those are all different forms of media.
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How do we negotiate those deals?
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What are the different offers that we make on those different media platforms?
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How do we decide if the ROAS return on ad spend is favorable or not?
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How do we know how much to scale in our marketing?
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And this is just a marketing department, right?
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And so if I have to fire that person or that team or half of that team, I need an SOP.
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This is why you need processes, stand on standard operating procedures, where when I get a new person that's aligned with my core values and our culture, and they have the skill sets, I go, hey, here's the manual.
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This person's gonna teach you the skill sets.
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And how we do it here, and then boom, they have the process, right?
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So when you look at the word process and you break it down, it's a system, a way of doing things.
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And I always look at the word system as an acronym.
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Save yourself time, effort, and money, right?
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System breaks down into an acronym for me that I always think of it this way: save yourself time, effort, and money.
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Showing 781–800 of 4,787 · page 40 of 240
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