Ben Borton

So we some of the clubs that we're supporting are doing less from kind of a staffing standpoint because they're working with pod play.

I think the other aspect is working on kind of the revenue side.

So some of the features that we offer, like kind of the videos and replays functionality, those can be monetized.

They can be monetized with sponsors.

So we always look at, you know, we want to say we want to compete on ROI, not price.

um and kind of that roi the components of that is like can we enable new lines of revenue for a club can we kind of reduce costs through kind of reducing kind of like labor overhead and introducing efficiencies and then can we improve the user experience we do think that kind of the best clubs are going to win based on user experience i think in the early days of pickleball it was enough to just have your doors open was a competitive advantage because

you know, the demand was so far exceeding to the supply.

But as those balance, we do think that the best clubs are going to win on kind of user experience and community over time.

And if as you know, the more we can kind of enable that, the more we're going to enable those clubs to be profitable.

I mean, this was kind of our big learning with with PinkPod.

If we kind of found a white box that was we didn't have to do any kind of like structural work from a HVAC standpoint, from a plumbing standpoint.

There are two aspects to this.

One is how much capital goes into the business.

Right.

So how much are you spending to kind of get that get get your doors open?

And then the second aspect is time to revenue.

Right.

Because you you know, if you have to do a lot of kind of structural work in order to get kind of a place open, it takes longer to get the revenue.

So not only are you kind of committing more money and there's also an emotional cost if you're dealing with kind of like permitting and contractors, these things tend to lag.

But that's the biggest kind of, you know, gotcha thing.