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Ben Collins

👤 Person
279 total appearances

Appearances Over Time

Podcast Appearances

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Like over the years, they were best when they were nimble because they had the foundation, right? They made ClickHole because the site was doing OK because of Univision and all this stuff. They made O and N because they got an influx from YouTube money. But the site was doing okay at the time. It was doing all right. So now, like, how do we lay that foundation again?

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Like over the years, they were best when they were nimble because they had the foundation, right? They made ClickHole because the site was doing OK because of Univision and all this stuff. They made O and N because they got an influx from YouTube money. But the site was doing okay at the time. It was doing all right. So now, like, how do we lay that foundation again?

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

The foundation will now be the paper. And then on top of that, we can take big risks to do weird stuff. That's the way we look at it, basically.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

The foundation will now be the paper. And then on top of that, we can take big risks to do weird stuff. That's the way we look at it, basically.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

The foundation will now be the paper. And then on top of that, we can take big risks to do weird stuff. That's the way we look at it, basically.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

It's several things. And, you know, if you're trying to get 20 million people to look at a picture of a shoe there, that's not 20 million people. You know, it's maybe half that at best.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

It's several things. And, you know, if you're trying to get 20 million people to look at a picture of a shoe there, that's not 20 million people. You know, it's maybe half that at best.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

It's several things. And, you know, if you're trying to get 20 million people to look at a picture of a shoe there, that's not 20 million people. You know, it's maybe half that at best.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Exactly. Right. And, you know, I'm a lot of this is driven by good reporting. Craig Silverman back from the BuzzFeed days, networks of ProPublica. It's a lot of it is a racket, man. Like it's not real. If it isn't a house of cards that says more about us in the economy than I want to think about. So I do want to get out ahead of it because it was most of our balance sheet.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Exactly. Right. And, you know, I'm a lot of this is driven by good reporting. Craig Silverman back from the BuzzFeed days, networks of ProPublica. It's a lot of it is a racket, man. Like it's not real. If it isn't a house of cards that says more about us in the economy than I want to think about. So I do want to get out ahead of it because it was most of our balance sheet.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Exactly. Right. And, you know, I'm a lot of this is driven by good reporting. Craig Silverman back from the BuzzFeed days, networks of ProPublica. It's a lot of it is a racket, man. Like it's not real. If it isn't a house of cards that says more about us in the economy than I want to think about. So I do want to get out ahead of it because it was most of our balance sheet.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

We don't want to be a part of that economy if we if we don't have to. That's it. Like, you know, when we got the company, we got the P&L and we got the contracts and all this stuff. You do look at it's extremely seductive, right? You see like, oh, wow, like you really can just make money letting it roll in. That is a way of doing business. It's just not the way I want things to work.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

We don't want to be a part of that economy if we if we don't have to. That's it. Like, you know, when we got the company, we got the P&L and we got the contracts and all this stuff. You do look at it's extremely seductive, right? You see like, oh, wow, like you really can just make money letting it roll in. That is a way of doing business. It's just not the way I want things to work.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

We don't want to be a part of that economy if we if we don't have to. That's it. Like, you know, when we got the company, we got the P&L and we got the contracts and all this stuff. You do look at it's extremely seductive, right? You see like, oh, wow, like you really can just make money letting it roll in. That is a way of doing business. It's just not the way I want things to work.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Maybe this is like a very like hopium millennial bullshit thing. But like I want people to like us, therefore pay us money to give us the thing. I want this to be a simpler business. I think there's like – you know, there are two economies near it. One is like a real economy where you can pay someone for goods and services that you like. And then there's this other one that is fictional.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Maybe this is like a very like hopium millennial bullshit thing. But like I want people to like us, therefore pay us money to give us the thing. I want this to be a simpler business. I think there's like – you know, there are two economies near it. One is like a real economy where you can pay someone for goods and services that you like. And then there's this other one that is fictional.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Maybe this is like a very like hopium millennial bullshit thing. But like I want people to like us, therefore pay us money to give us the thing. I want this to be a simpler business. I think there's like – you know, there are two economies near it. One is like a real economy where you can pay someone for goods and services that you like. And then there's this other one that is fictional.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

They were living in the second one and – It also also crushes your soul to try to feed that beast. It was doing that to our writers. Yeah. And, you know, the weight has lifted off of them recently. And we want to we have some sort of responsibility to the world to turn out good comedy writers. It can't just be getting them to tell people to make the 14th page of a slideshow.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

They were living in the second one and – It also also crushes your soul to try to feed that beast. It was doing that to our writers. Yeah. And, you know, the weight has lifted off of them recently. And we want to we have some sort of responsibility to the world to turn out good comedy writers. It can't just be getting them to tell people to make the 14th page of a slideshow.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

They were living in the second one and – It also also crushes your soul to try to feed that beast. It was doing that to our writers. Yeah. And, you know, the weight has lifted off of them recently. And we want to we have some sort of responsibility to the world to turn out good comedy writers. It can't just be getting them to tell people to make the 14th page of a slideshow.