Ben Currin

What we found is that we were able to consistently, as we reinvest more in the business, continue to open up the constraints of our capacity.

Things like onboarding and implementation, things like delivering on a product roadmap that would continue to open up new markets.

Things like just continuing to invest ahead of sales and marketing to open up capacity.

We had really, really light sales and marketing investment for the first several years of the business.

And so all of those things together, we just realized every additional dollar we were able to put in the business, you know, five or ten more dollars come out within a pretty short period of time.

But it's just what is that time delay and how much can we short circuit that time delay?

I won't give you an exact number, but you're not orders of magnitude off.

Yeah, great, great questions.

So it was a mix of primary and secondary capital.

We had some folks, we were solving for two things.

Primarily we were solving for cash into business, right?

So starting from that chunk and saying, okay, we know we want to capitalize the business, put some, what can we forecast over the next three or four years on kind of an aggressive front, which was still relatively capital efficient at the time.

And and then also we had a couple of folks who had been working in the business for several years at that point who really had the business had grown and exceeded their expectations.

We wanted to provide some liquidity to some early kind of members of the company, which we were able to do.

And that was great.

And so that's kind of, you know, what like how we thought about the mix in terms of why minority versus majority.

It was clear to us that that was a checkpoint that would accelerate growth.

I don't know if we perfectly saw over the next three or four years 10x over that period of time, but we saw that as a possibility.

We saw a minimum of 5 plus x, so why would we want to sell more of the business at the time than we had to?

And so that's been great.