Ben Fisher

Oh, uh, well, so alchemy was collaboration software.

Um, I don't know.

Alchemy was, I don't know if we're in the same URL, but I'm reading on Crunchbase.

Okay.

Yeah.

Crunchbase, you can never really trust that stuff.

But Alchemy was collaboration software that professional organizations and companies used.

to try to connect people's requests internally with someone who has knowledge that might be able to help them.

You can sort of think of it as, at the time Yammer had just started, it was sort of like a Google group meets LinkedIn, where what we would do was once a week we'd email everyone in the organization saying, hey, if you had one ask, if there was one thing you could ask the entire company for, what would that be?

And our software was just an email that came the same time every week, and it aggregated everyone's requests and then sent out a single email the next day that showed what everyone needed.

It automatically incorporated their LinkedIn information so that people would have a social context of who was making the request.

And then if you could help someone, you could just respond in line in the email, and your response was routed just to them so there was no reply at all.

Okay, and so how do you guys make money?

How do people pay Alchemy?

It was a SaaS subscription.

So professional organizations.

YEC was one of our earliest customers.

Co-working spaces like WeWork, they were an early customer.

Early on, it was...

So quite frankly, it originated in the labs.