Ben Fisher

Like we weren't, it wasn't a great match.

And so for me, that was one of the first experiences where I was like, wow, something's actually working.

Um, at least initially, perhaps a little bit in spite of ourselves.

Yeah, if I recall, it's been a while, but we got to a point, yeah, it was like 10 grand per weekend, right?

So if you did an event, and that's not profit, that's just revenue.

And a lot of the money, again, I'm going off my memory, but a lot of the money would go to pay for events.

I'm sorry, the event space.

We'd get a little bit of stuff subsidized by sponsors.

We didn't pay ourselves anything.

Initially, it was really focused on just like we wanted to create an environment where it was...

like we wanted, we were really the target market.

Um, we were like, we want to be an environment around people who really want to, who are curious and want to understand how to build businesses.

Oh, uh, well, so alchemy was collaboration software.

Um, I don't know.

Alchemy was, I don't know if we're in the same URL, but I'm reading on Crunchbase.

Okay.

Yeah.

Crunchbase, you can never really trust that stuff.

But Alchemy was collaboration software that professional organizations and companies used.

to try to connect people's requests internally with someone who has knowledge that might be able to help them.