Ben Gutmann
speaker
194 appearances
1 recordings
1 series
first heard Nov 2025
last heard 15 Nov
Ben Gutmann’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Nov 2025 with 1.
Appearances
Like we're getting there a little bit, but it turns out that's actually not where we even, uh, stop this.
If you ask, so what again saying, well, I have a mint flavor.
So what?
I have fresh breath.
So what?
Well, that means I'm going to have a better date tonight.
Right?
And if you even ask it a third time, you're going on another level.
You can get to the famous Maslow's hierarchy of needs, physiological needs, love and belonging needs, all these different pieces.
So you can connect the things that you can see, hear, touch, smell, taste with your five senses.
all the way down to what our fundamental needs are, just by asking a few simple questions.
And once you understand that benefit, instead of talking about the features, you talk about what actually matters to people, you're gonna start to connect to them on a much deeper level.
I've been teaching at Baruch College here in New York for a number of years, and one thing I tell my students every semester, it's a famous quote by Theodore Leavitt, who's a Harvard marketing professor from the 20th century.
I tell them this and I say, if you remember nothing else
from this class, from this course, from your whole degree, if you just remember this, you're going to be ahead of most people in this business.
It is people don't want a quarter-inch drill, they want a quarter-inch hole.
People don't want a quarter-inch drill, they want a quarter-inch hole.
They don't want the thing, they want what the thing does for them.
It's tempting to go to the thing because, again, we see that.
It's very easy to crack open our senses and pick one of those things, but it's harder to do the work.
Showing 61–80 of 194 · page 4 of 10
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