Ben Horowitz

are hard to get out of at least today's AI in a very good way.

So if you don't have instincts around those things, I don't know that all the AI in the world can help you.

Whereas kind of like the grind-em-out tasks,

AI is already really good at.

So those are things like, do you have original ideas?

Can you establish and maintain very high quality, high fidelity relationships with people off the rip?

I think people don't think about that enough in my business.

I would say people don't value that highly enough.

One big advantage I think that we have at the firm is we really look for that on the relationship side.

But many firms just ignore that whole thing.

Like, it's not a thing.

It's a thing.

But just like idea, you know, I find what's very valuable is just people have new ideas on what to go pursue.

So...

Well, I'll give you an example.

So we had kind of a legendary marketing organization that we had built, but we built in 2009.

So it was very oriented towards traditional media.

And then it was very hard to get breakthrough ideas about how to use new media.

And then as we brought in people who were very, very creative on that front, all of a sudden we were able to do that super effectively.

But it's difficult.