Ben Newman

I'm ready.

He says, every morning...

When Brady showed up to this football team, starting the first morning, he would send a text message to the entire team on what it took to become a champion mentally.

And every day he would send messages teaching the players how to think about becoming a champion.

Wow.

Text messages.

So all the things you saw on the field, and this goes back to when you referenced that the mindset is everything.

People operate off of talent.

That's where you get a great roster, right?

They got all the talent in the world, but they can't win because they don't have this.

What did Tom Brady know?

We won all those championships.

Yeah, we had some great talent in New England, but we knew this.

And the moment that you understand how to control your mind and to drive disciplined action and to believe it's amazing what you can accomplish, but literally text messages.

is what Levante David said was the difference for Tampa Bay.

But Popovich taught them this.

And some people probably look at that and go, meditating and doing all this?

At first.

And then what happened?

Shaq respected it.