Benedict Evans

speaker

941 appearances 1 recordings 1 series first heard May 2025 last heard May 2025

Benedict Evans’s voice in public audio — every appearance, attributed to the second.

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Less clear what step two would be.

No one knows what step three would be.

There are you can all the questions around well, what is SEO for an LLM goes into kind of step two, step three.

And you know, can I can you build completely new recommendation systems?

Can you build new discovery systems and new merchandising?

Could you build a new kind of retailer that would work in a different way?

I mean, one of the ways I was would always look at um at Amazon is like it has 600 million scoos and it's or whatever the number is.

A number a number the number is effectively infinite and

If you you can you know you can do a two of their fulfilment centres.

You you can sign up as a tour to get a tour and go and look at them.

definitely worth doing.

But they basically it's a packetized system, packetized in the sense of computer networks or telecoms networks.

They don't know what any of the skews are.

The system works by not knowing what the skews are, by just knowing how big they are and how heavy they are.

But in principle, they don't know that that's a book.

In print they don't know that those are shoes.

I mean, I'm exaggerating, but the principle is they're all treated as interchangeable widgets.

You know the the sign line line about how e-commerce has infinite shelf space.

Amazon has one shelf that's infinitely long.

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