Benedict Evans
speaker
941 appearances
1 recordings
1 series
first heard May 2025
last heard May 2025
Benedict Evans’s voice in public audio — every appearance, attributed to the second.
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Appearances
And everything has to fit on the same shelf and be treated in exactly the same way.
So they can't do recommendations.
They can only do, well, you bought this, so you might be buying that, which is why you get the jokes about, you know, hey, Amazon, I bought a toilet seat, I'm not connecting toilet seats.
Um, you know, and we've all had these experiences of like clearly Amazon doesn't know what these scoos are at any conceptual level.
It just knows people who bought this bought that.
And all of which is
to say, like, how does an LLM change how you know about what the product product products are and how mu many products there should be?
It almost kind of raises a question of, I mean, I've I had this con conversation in the context of of content.
Which is like why are there five you know, you can go to chat you used to get you wanna make chocolate chip cook you wanna make chocolate chocolate chip cookies.
You go to Google, you can imagine what the screen looks like, 30 years or 20 years of optimization.
Now you go to ChatGPT and just ask and you get the recipe.
So why were there a hundred thousand chocolate chip cookie recipes on the internet?
Not because a hundred thousand people have an opinion.
It's because of Google.
So what does an L L M do to how much content there is on the internet and why?
And is that automatically bad or just different?
And it depends on who you are.
But I was I was talking about Amazon and their six hundred million scoos.
Meaning does it discourage people from creating content?
Yes, but but what why was that con why was that content being created?
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