Benne Peto

speaker

391 appearances 3 recordings 1 series first heard Jun 2026 last heard 30 Jul

Benne Peto’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Jul 2026 with 2.

Appearances

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The Growth Workshop Podcast · Episode 30, Part 3 - Benne Peto: Turning Talent Insight into Lasting IP · 30 Jul 2026 podcast

So I did things that were best intended, but probably what everyone else has been doing.

And that didn't lead, embarrassingly so, to great results.

And you can get results.

great results.

And I think that, you know, it was a bit, you know, it was a moment to be celebrated, but also it was a moment of personal insight and embarrassment that I hadn't got there quicker.

But I just sort of thought, look, Benny, wasn't rocket science, come on.

And actually when I saw the results of

You know, really, really staggering the sort of results that I've been searching for and looking for probably all of my career.

And every CPO would love to have and to be able to deliver for and with a business.

You can do it.

I really promise you, you can do it.

If you take a more rigorous, analytical and targeted approach, you know, the results will come.

It's sort of, you know, light bulb moment and sort of 101 of CPO and development.

But I'd managed to miss it for most of my career.

But what I would say in my defense is that I haven't been alone in that.

Thank you.

Really been fun.

Thanks.

The Growth Workshop Podcast · Episode 30, Part 2 - Benne Peto: How to Assess Potential Properly with Data · 14 Jul 2026 podcast

couple of decades and then all of a sudden you're asked to you know to do a couple of assessments yeah well i think one we didn't position it as an assessment yeah in that way right okay in reality that's what it is but we had a i think a quite long debate before we actually launched the program with the commercial leads that this data would only be used for positive development right

OK, so philosophically, we had that buy in from the commercial leadership from the start because we were we, you know, did our first pilot just before a merger, but then did others afterwards.

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