Berly McCoy

Like designing new software, writing a novel, or making a science podcast. So even if you aren't big C-level like Beyonce, you and anyone can always start by opting in to being creative. Which Zorana learned the hard way, after years of limiting herself.

That has changed, and it culminated into a very creative thing, a book called The Creativity Choice, about how creative people can stick with an idea. So today on the show, the science of creativity. We talk about how psychologists study it and the choices people make to grow their creativity. You're listening to Shortwave, the science podcast from NPR.

That has changed, and it culminated into a very creative thing, a book called The Creativity Choice, about how creative people can stick with an idea. So today on the show, the science of creativity. We talk about how psychologists study it and the choices people make to grow their creativity. You're listening to Shortwave, the science podcast from NPR.

That has changed, and it culminated into a very creative thing, a book called The Creativity Choice, about how creative people can stick with an idea. So today on the show, the science of creativity. We talk about how psychologists study it and the choices people make to grow their creativity. You're listening to Shortwave, the science podcast from NPR.

Okay, Zorana, so now let's talk about how you go about studying and measuring something so vague and mysterious as creativity. How do scientists study it?

Okay, Zorana, so now let's talk about how you go about studying and measuring something so vague and mysterious as creativity. How do scientists study it?

Okay, Zorana, so now let's talk about how you go about studying and measuring something so vague and mysterious as creativity. How do scientists study it?

So this is the brick test. That's one way scientists can study creativity. What if they want to ask more complicated questions? What are some of those complicated questions and then how would scientists go about measuring that?

So this is the brick test. That's one way scientists can study creativity. What if they want to ask more complicated questions? What are some of those complicated questions and then how would scientists go about measuring that?

So this is the brick test. That's one way scientists can study creativity. What if they want to ask more complicated questions? What are some of those complicated questions and then how would scientists go about measuring that?

Interesting. And one of the ways you write that people can build their creative skills is by being aware of their emotions and working with them to problem solve and even regulate those emotions. So how does building your emotional intelligence muscles feed into creativity?

Interesting. And one of the ways you write that people can build their creative skills is by being aware of their emotions and working with them to problem solve and even regulate those emotions. So how does building your emotional intelligence muscles feed into creativity?

Interesting. And one of the ways you write that people can build their creative skills is by being aware of their emotions and working with them to problem solve and even regulate those emotions. So how does building your emotional intelligence muscles feed into creativity?

Okay. Can you give me an example of that, using an emotion to our advantage?

Okay. Can you give me an example of that, using an emotion to our advantage?

Okay. Can you give me an example of that, using an emotion to our advantage?

So the flip side of creativity is creative blocks. To illustrate this, can you tell me about the candle test?

So the flip side of creativity is creative blocks. To illustrate this, can you tell me about the candle test?

So the flip side of creativity is creative blocks. To illustrate this, can you tell me about the candle test?

Okay, so spoiler alert. If you want to try this, don't keep listening right now.