Bettina McMahon

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110 appearances 1 recordings 1 series first heard Jul 2026 last heard 6 Jul

Bettina McMahon’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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Talking HealthTech · 621 - From Innovation to Adoption: Solving the Digital Health Distribution Problem at Scale · 6 Jul 2026 podcast

That I think we can solve by looking to other sectors, whether it's retail or gaming or others, is how do you manage distribution of your resource to the right people?

So thinking about that.

There's kind of B2C or B2B.

So B2C is where you stick it in an app store and you hope a heap of people just know about it, find it, pay for it.

Or there's B2B where you find a channel of commissioners.

So what I really love about Leon's model is he's kind of doing that second part.

to an overwhelmed set of commissioners.

So for an app developer going to a PHN and saying, we know diabetes prevention is a priority for you, here's my app.

You're not gonna it's not gonna work.

So I think the value of having an intermediary layer is really helpful both for services trying to commission

digital tools where there's some level of assurance and and we'll get to Chris no doubt shortly around

How do you know there's efficacy and safety and quality in some of these tools?

And then what are they?

And how do you simplify that process?

And and I'll just make one other point.

You know, some countries have have methods, and Leon, you're probably seeing in this in your work with the WHO, like Germany, of prescribing.

So a GP, for example, can prescribe a therapeutic or increasingly an app, and then what that prescription comes with is it pays for the um app to be used.

So there's a kind of funding model there.

I think there's different ways this integration layer can fit with systems and funding models, but I think it's definitely a value.

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