Bettina McMahon

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110 appearances 1 recordings 1 series first heard Jul 2026 last heard 6 Jul

Bettina McMahon’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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Talking HealthTech · 621 - From Innovation to Adoption: Solving the Digital Health Distribution Problem at Scale · 6 Jul 2026 podcast

And addresses the equity issue.

Like some people can afford to pay for seventeen apps and some can't.

And often the ones who we want to be taking, especially in preventative health, uh, where it's making tiny decisions every day that improve the long term health of people and and apps are a really good way to do that.

Um, making sure that those get in the hands of the people as a system we want using them means

somehow we need to address the the cost.

Yeah, you're right to call out you live or die on trust in healthcare.

Probably a lot of sectors, but especially healthcare.

And I mean in the UK, for example, they have a uh an NHS app which was hugely popular in twenty twenty one, twenty two, and then there was a bit of a um controversy a around privacy and data use and the usage collapsed and it's taken them years to build that back up again because

There was a moment of trust and questioning there.

So for big brands like the NHS for Health Direct, trust is critical.

And our um our mission is to be Australia's trusted source of health information.

So in thinking about how do we earn and hold trust, it's having excellent products that meet people's needs.

One, it has to be useful, but it has to be reliable.

available and people um can feel that it's safe for them to use and and that we've got their back.

Someone's done some checking.

So when it comes to the checking part, as a as a big brand who's who trades on trust, there's a range of things you can do.

So at the really high end, there's TGA registration of certain types of software.

But the kind of 98% of what most of us do falls outside that that very high bar.

Inside Health Director, we have to look at well, what are the quality assurance processes?

we provide even just around our content, around our call center, like around everything.

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