Bill Burnett

You can't do that.

And that's the part of evolution that keeps you from being eaten by the saber-toothed tiger.

You know, so there's a negative bias built into your brain evolutionarily, lest you be eaten.

So you have to learn how to overcome that critic.

So the Odyssey Plan helps you imagine there's more than one way you can live.

And it helps train you to quiet your internal critic so you get the rest of your ideas back.

Who am I?

Yep, can't do that.

Yep.

Yep, whatever you want.

If you do those three things, and we've done this with...

I mean, tens of thousands of people, including people like I'm not doing this, you know, and we give them 12 minutes, 12, 12 minutes, sometimes 15.

And absolutely.

I mean, 99.7% of the people do it just fine.

I'm standing behind this 57-year-old chiropractor.

We had 600 people in the room.

This one guy's sitting back from the room, just looking at the paper going, So I come up to him and say, so how's it going?

Fine.

I go, you're just going to sit this one out?

He goes, no, no, I'm doing it.