Billy Gene

speaker

425 appearances 2 recordings 2 series first heard Apr 2025 last heard May 2025

Billy Gene’s voice in public audio — every appearance, attributed to the second.

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Mick Unplugged · Billy Gene: Why Authenticity Beats Hustle in Modern Marketing · 28 Apr 2025 podcast

People have the most dynamic personalities online, but when the camera's on, they think they have to be a certain way for people to accept them. It looks like this, like I'm, you know, I'd be myself in this interview, but then they'll turn on the camera shooting and they'd be like, real estate agents do the best. Hi, my name is Bill Jean. And here in Southern California.

First and foremost, thank you very much for having me, for real.

I'm not going to lie. I ain't that busy lately. I feel like, you know, I haven't done a podcast in a while, honestly, for the last probably six months to a year. I've just said no to everything. And just really automating using AI. And so to be real with you, I spend four hours a day playing tennis every day. Another four with my daughter. And then, you know, it's just process and managing.

But I'm going to come here and make some shit up. You know what I mean? Because people always want to stay busy. Like, look, I got into business to not be busy all the time. You know, it's been 15, 17 years, however long it's been. Like, I don't want to still be busy in the same capacity. Don't let that be twisted with... not being productive, not creating impact, not growing things, but busy.

Today, I'm busy. Today's a busy day, but most of the time, nah, nah. I didn't really like that.

Yeah, and I don't even like, you know, I don't mean to cut you off, I apologize, but like, I don't like the... I'm not very aligned with the word hustle because I feel like typically it implies like there's a move to make.

This is why so many people lose money in like crypto, not saying you can't make money in crypto, but like, or they lose on a bad investment because people want to make a smart move. In other words, they don't want to work a lot because when you make a move, you just, there's a burst of energy and then I'm done. Right now, you know this, but like how to really make money is to develop a skill.

But why don't people want to do that? Because it takes forever and it costs money. So, for example, if somebody goes like, look, I want a guaranteed way to make three hundred thousand dollars a year, just go be a doctor. Go be a doctor. But why aren't you doing it? Because you don't want to spend a decade. You don't want to invest $350,000 because you're looking for a move.

You're not looking to really acquire a skill that's in demand or unusual. And so like hustle for me, when I think of it, I think somebody is like, what's the move? What's the play? And that is short term, unlikely, improbable and doesn't pay that well. Most of the time.

Good question. Well, it was a month, not a day, right? To make 10 to 30 a day, that's going to take more time, right? But the truth is, it can be done if someone's willing. It's going to be hard. The odds are against you. But I would start off with one, selling something people actually need. And so, for example, what's the best analogy I can give you this? Let me actually take a step back.

I would say first step is timing. So many times people are trying to make money, but they're just in at the wrong time. So give me an idea. Like I got into Facebook advertising 15 years ago. And the reason why people miss timing a lot is because timing isn't sexy. So for example, when I got into Facebook ads, nobody wanted to learn Facebook.

Most of the time when I went to pitch somebody on Facebook ads, they go, what is that? That social media thing? That doesn't work. Are people even on that? Is it a ripoff and scam? How do I know where my clicks are going? So to most people, they go, this is bad timing to get in the industry. because nobody wants it. It's not there yet. Right.

But that's the early, like, that's why people, it's like same with Bitcoin is all the people I know that had Bitcoin early. It was like, it was, it sounded crazy. It sounded like you were a lunatic. So one recognize that timing comes and, Weird times. Like, so there's start. So when I think about this big picture, I think about what's happening with artificial intelligence.

And to me, I think the simplest way I can give it, it's like everybody moving from a fax machine to email in the sense of like, Like no one's using fax machines anymore. Obviously everybody uses email, but that transition didn't happen overnight. Right? Like there was at first, most people hung on to the fax machines. Like I already got to set it up. I have my landline.

That's taken decades for people to counsel their home phone. Like you ain't calling nobody on the phone anymore. Like the process has taken forever. Right? However, I'm sure there's somebody out there who made a shitload of money helping people set up their email. Now, it sounds crazy. Set up an email. I do that myself. That's because where we're at now.

But before, it was like, how do I do an email? What does that mean? How do I get a vacation? So there was somebody who was the middle person that said, yo, you're on a fax machine. Let me build a service-based business helping people convert because I see the future going like this. Now, fast forward to AI.

When I see online marketing and I see this word funnels, when basically I think of advertisements, I think of landing pages, I think of follow-up emails, I think of follow-up text messages. When I got into this game, you used to have to do all of these things manually. I had to learn graphic design. I had to learn how to code. I had to learn how to persuasively write.

Now, all these things that I spent decade plus learning and mastering can be done for you like this. It would be like me just telling you I was really good at long division when everybody's got that fucking TI-83 calculator or whatever it is. That's where we're at. So anyways, there's this transition that all businesses online are going to make right now.

And that is to using automation and AI in their business, right? So that's not like groundbreaking. Everyone's probably watching like, yeah, okay, it makes sense. However, most business owners are either too busy or too lazy or just simply unwilling to learn something new because of everything else that's going on.

So for example, it used to be like, let me go write, you know, 30 emails and then you go on a fucking retreat to go figure out what to say. Now you can put in the proper prompt and ChatGPT will do that in five seconds. It used to be, let me go build this website and hire a designer. I need a code.

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