Billy Gene

speaker

425 appearances 2 recordings 2 series first heard Apr 2025 last heard May 2025

Billy Gene’s voice in public audio — every appearance, attributed to the second.

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Mick Unplugged · Billy Gene: Why Authenticity Beats Hustle in Modern Marketing · 28 Apr 2025 podcast

Now people are using my partners, my brothers over at high level and they build a funnel in two seconds. We know that no business today exists without content. Like literally, that's why we're creating this, right?

Like, you know, if you and I go to a random city tomorrow and we're deciding what to eat and we Google something, we're not choosing the restaurant with no pictures, with no videos, with no reviews. Like you cannot win in business. So here we are more than ever. Businesses need content. The manual labor to get content is a pain in the ass that most are unwilling to deal with.

So if you can use artificial intelligence, To make that content with them, to follow up for them because, you know, how many businesses lose money because they just ain't calling people back. They're not emailing people back. They're not responding. These are very simple things, but they're in high demand.

So my job as an AI marketer is to go to a small business owner and say, hey, you're way too busy to follow up. You haven't posted on your page in quite some time and you know you need to create the content. Would you like to pay me to do it for you? Simple. And there's like, okay, cool. Now what's nice about that transaction is people are paying for the result, not for my clock in clock out.

That is where you make the money and the time because I'm not just trying to go check in. If I can deliver you content, if I can follow up with everybody who reaches out to you and I do that for you, what's that worth to you? Thousands of dollars a month? Of course it is. Of course it is. Easy, right? But it doesn't mean it's going to take me all day.

Because when you know how to use all these tools, these things can be done an hour, set up for the whole month. And that's it. And the thing is, AI makes it so you don't have to be techie. So I want everybody to think about that. Most people hear me and they're like, yeah, but I'm not a techie person. Most of my students aren't.

Most are busy parents that don't even know how to touch a damn computer. But that's the revolution with AI, is you do not have to be techie anymore. That's the kicker. That's the catch. It's, it's, it's set up in design for my mother who don't aren't techie. And so that's how I would do it is I would go help small businesses automate their processes and create content using AI.

And so, uh, yeah, in that, in that, uh, mini course that we have our 10 day challenge, that's exactly what we do. I give people scripts. I give them a presentation. I give them the child, the software. And I'm like, yo, this is it. This is how it all works. This is what you do. You know, but just like when I got into Facebook ads, you know, years ago, people were like, that sounds crazy.

Same shit now. Okay. And those that are willing, they win. And those that are not, they spectate and spectate greatness of other people.

Like that was the first. Hold on, run that back a second. I had a little cut out. You said a consulting business and you cut out for a second.

Yeah, I mean, I don't think you're wrong. I think it's as simple as, people are just like, yo, can I just pay you to do this shit for me? That's it. But what people lack is that they don't know how to do the thing that they need.

And the reason why is it's almost like there's this mentality of when we graduate high school or college, whatever our last degree was, we're never going to learn anything again. And as adults, we think that experience and time gives us experience and wisdom, but it doesn't.

At all, like it doesn't just because you've been around in the workforce for a long time doesn't mean you've actually gained any unique skills or knowledge. And I think that's what the obsession needs to be.

Like, you know, if somebody if somebody if I sit down with somebody and I said, Hey, I want you to write out everything that you can do that most people can't, I can tell you how much money they make just from looking at that list.

I like this question because I think the answer is important. And it's this is they like to laugh, too. And I say that because for some reason, when people come into corporate sales. They even give it a different title. They call it B2B. I'm in B2B sales. I said, what does that mean? I'm in business to business sales. Are you not selling to humans? Oh, you're in business to business.

Are you not selling to humans or something? Oh, okay. I was confused. It's there's just selling to humans. That, that is, that is the whole process. And so what I, and by the way, I deal with this too.

Like when I was, this is last year when I was doing this consulting calls for a Procter and Gamble and it's, you know, you see their office and all these different countries, Singapore, dah, dah, dah. And I'm, I'm getting nervous. I mind you, I do this every day forever, but I'm getting nervous and I'm getting in my head and I'm thinking like,

you know, like, well, corporate, like, well, can I say this? Or will they laugh at this? Or will this land in this? And so I just like took a deep breath and I gave my same style presentation that I would teach to anybody and they loved it. And they hired me back immediately right after to come again. And it was just a reminder of like, people are people, people are people.

So to your answer, your question is like literally everything, every, everything is, is, is the same. Um, you know, there's probably some, um, I don't know, some minor nuances. But overall, it's the same thing. You're just talking to people, you know? You're just talking to people.

Yeah, just one. One of my old coaches and good friends today, my brother Frank Kern, shout out to him. Years ago, he asked me a very, very simple question. And it stuck with me. And I've used it in all my consulting since then. And he just said, hey, how many people did you ask to buy today? I said, what? He's like, well, you want to make more money, right?

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