Billy Rose
speaker
210 appearances
2 recordings
1 series
first heard Sep 2024
last heard Jan 2025
Billy Rose’s voice in public audio — every appearance, attributed to the second.
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Appearances
And hopefully it's going to save them the trial and error and the expense and the heartache and the belief. I believe in biologicals. I think it's being overhyped. Right. Okay. Just kind of like we saw with the CI scores. Okay. And here we are. Z45 is supposed to be in action this month. Guess what? You're not hearing much talk.
You know, we have specialized four-row planters, you know, so that the precision, the depth, okay? And that really helps us at least look at seed comparison side by side, all right? We ran 1,300 varieties, okay? We ran 300 plots. I mean, the plot numbers were close to 10,000, okay? And all that data, you know, this is our fourth year that we harvested, and all that data comes in.
And normally, what would you get, Corey? You'd get a seed book. And then you would get this book and you would have to go through and go, well, let's go look at Slater's performance. Let's go look at the next one. And that's where we had kind of the aha moment. And we said, all right, this AI, another maybe overhyped word today, but we apply machine learning.
And we took the machine learning and built our model so that all of that seed trial data that is very scientifically obtained by us, okay, comes into that machine learning model. And based on when our farm customers drop a pin on their field now, on the clue, okay, and we can show you a demo sometime.
The algorithm knows the weather, 20 years of weather, knows the relative maturity range, okay, and pulls in the actual soil type, and it does the work for our farming friends.
Yeah, that's good. But you brought up a point. A lot of guys said, I like this. I appreciate you guys doing all this work and you're helping me. But then they have this kind of skepticism as to, but I really love this particular number. And I didn't see you in my number in the top 10.
So we're creating, and it's going to be released in 30 days, a side-by-side comparison where you can take the David Letterman top 10 and go, here's my favorite number, compare it to one of the top 10, and here's the key, I'm not, our good agronomy team is, explaining the why your number versus the David Letterman top 10 number One is better than the other. So that could be crop rotation.
That could be pH levels. That could be a lot of things going on. But we're going to try to help explain the why. And people don't do that.
And again, because of great feedback from our customers, they said, hey, I want to just compare my – what's your favorite brand? Well, we won't ask you that. All right. Let's just say brand A. No free ads. And then let's go – and then I look at this – David Letterman recommendation coming out of Acreshield. And I go, but I want to compare it to that.
So we actually allow now our users to compare one, two, to how many brands they want to compare. If they just want to work with those brands.
Yeah. But my hat's off to you. What we're just trying to do is be just – with that golf shirt, I've got to bring this golf analogy out. We want to be your caddy, okay? You never see a professional golfer without a caddy. Where's my caddy? Okay? It's right there. It is. It's right over there. Oh, we got a hat. Yeah, there you go.
And so that golfer, that professional golfer is relying on the caddy, but at the end of the day – He still grabs the club. He still hits the ball. The farmer, at the end of the day, is still calling the shots. He looks at the seed dealer. He looks at the agronomist. But at the end of the day, he's got to make the decision. And we're just trying to help assist make a better decision.
Yeah, the... kind of putting on our entrepreneur hat, okay? And when I look at farmers, I view them as all entrepreneurs. And it's not easy being an entrepreneur. It is very difficult. There are days where you just go, oh my God, I'm just gonna go work for the bank and work nine to five in the hell with this stress, right? Okay.
But over the years, we basically look for, obviously, people that have a solid education and the good moral people. But there's some other characteristics that rise to the top when it comes to the type of organization and the type of success that we're used to obtaining. Not without a few scars on our back. But if we were to just a real high level, energy. okay?
Confidence, resourcefulness, sensitivity, creativity, courage, and the last one that I put in here is tenacity, okay? Because there are days that, you know, you have to bite hard to get through it. And if we kind of look at energy, you know, at our company, we like to you know, we just love our energy.
We feed off of each other and that energy sets a high pace and that's how we stay ahead of the pack. When we look at confidence at the end of the day, you do have to pick a seed, okay? You could overanalyze and paralysis by analysis, okay? But you need to make a decision, all right? So you have to have that confidence.
Resourcefulness, you know, where are you going to touch into, you know, who can you trust, okay?
Oh, yeah. And one of my mentors of my life who recently passed away, he was phenomenal. He would say, you must have slipped on the ice and hit your head, Billy, because you don't understand what the hell I'm trying to tell you. Okay? Read the damn contract. It's the written words that matter, right? Some certain things over the years that I've learned from him that I don't forget. Sensitivity.
Yeah, this is... I learned this from a really great HR executive that worked for me for years, and she could take a two-by-four and crack someone over the head, at the same time deal with a very difficult personal situation. And I learned from her about sensitivity. When people walk in...
In that initial meeting when you guys met this morning and maybe you talked a little about what went on last night, you need a little of that five minutes of coffee can talk. Then it's back to business. I don't expect to talk about that the rest of the day, but at least you have to be sensitive to what's going on with your team.
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