Billy Rose
speaker
210 appearances
2 recordings
1 series
first heard Sep 2024
last heard Jan 2025
Billy Rose’s voice in public audio — every appearance, attributed to the second.
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Appearances
Creativity. He should have that on a t-shirt. There you go. I know, right? I like it. Creativity. We think that's one of our most unique attributes is, you know, how can we get creative? And I think that it's more understanding what the problem is and getting creative to solve a problem.
And then all of a sudden. It's a good watch.
It's why I still have the Google Android platform. I think their mapping program's the best. It's superior.
It was easy, a lot easier to try new things when corn's at $6. Okay. Now I'm third generation, you know, I'm working with dad, Gramps is in town. There's a lot of pressure on me to perform. And I want to perform and I have to perform. So when we look at the sub 450, okay, on a cash basis, it starts to go like these decisions really matter and I don't want to be the generation that messed up.
I actually feel extreme passion for the guys calling the shots right now. It's difficult times. And Brazil is looking great again. And we're not going to – I mean, this is just a way of life, this price. I think we have to accept that. And then we have to – that's that learning curve. You know, my –
My genie in the bottle that's going to pop up and give me $6, I'm not seeing genies show up for at least 18 months. And I don't predict grain prices. So I need to change and I need to get greater yields at lower cost. And one of the things that we've been hearing from the AcreShield customer base is that they are looking at that David Letterman top 10. And they're saying, you know what?
If I do believe this, and it looks like I should believe this, I could save $50 a bag by going over to that brand. So my ROI, hmm, this is a little interesting now because if I could say 50 bucks a bag and I'm still getting great yields, there's a better ROI and I can work my way towards breakeven and profitability. So that's kind of what I'm- That's tough for me though.
Yeah. We guarantee $100 an acre performance guarantee that you utilize our AcreShield AI Smarter Seed Intelligence. And if it does not work, we write you a check for up to $100 an acre.
We're not providing pricing transparency. That's still the job of the farmer to go out and haggle the best deal he wants with the brands that he trusts and with the reps that he likes. Okay? There's a lot of emotion into seed. That's what makes... We're trying to...
We're actually trying to remove some of the emotion and just look at accurate, transparent data that is based on your soil type, your relative maturity, and weather pattern. And then go into the, we'll call it the financial haggle. Does that work for you?
But there is something, you know, if we ever see the farm bill, there is an initiative to have the seed manufacturers disclose the traits.
Now this is a game changer too, right? I don't know if it's going to pass. But if I put my farming cap on, I'd like to know that that one is $50 more than the other one, but it has the same seed traits. And I'm looking at AcreShield, and they're both performing pretty good. I know where my pick's going.
Nope. It's built in there somewhere.
I like to still look at it. It's your farm. It's your legacy. So protect it. And if that means I have to haggle a little more this year because of, unfortunately, these prices, I have to do that. Because at the end of the day, I have a lot. Some guys are running three or four families on their back. Yeah. That's not an easy day. I mean, you're under a microscope by the family.
In fact, I have a gal, Trish, her family has a big farm and she's a doctor in Des Moines and she goes up to have the family meeting, right? And I said, you need to go a little lighter, Trish, on them. Things are a little different from the last time you were up there. Yeah, yeah.
Oh, we have the interest rates that we're not going to say they're 80s, okay, double digit 20, but they're not cheap at talking eight, nine.
All right. So there's a couple of factors working. So I say to you guys, what's a guy to do then? Yeah. Okay. My breakeven is X. Okay. Do I spend more money to try to get increased yields? Do I just try to cut costs and take reduced yields? Yeah. You know, I have some opinions on this, but I'm curious about yours.
Yeah. I do think you, you, you mentioned fractional CFO. Yeah. Okay. No plug here, but I do work with uncommon farms and they do a hell of a job when it comes to getting guys break even out of a shoe box of receipts to at least know what the hell their break even is. Okay. So now I know what my bogey is. That's another show I can put in the show notes because I did that segment too. Yeah.
So I'm a big fan of that. But at the same time, you have to look at what you're good at, maybe not necessarily what you like.
Because if you're better at grain marketing, then you better take control of that revenue line and let someone else play in the dirt. Yeah. And that's where the teamwork comes within your organization. Yeah. Yeah.
Showing 41–60 of 210 · page 3 of 11
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