Blake Anderson

That's why I think Cal AI is probably the name that I'm most proud of. Um, The reason for naming UMAX, for example, UMAX was because the plan was to become this like all-in-one self-improvement ecosystem that I'm now building with Apex. Now, for a number of reasons, I decided not to pursue that.

But in retrospect, if UMAX, if the plan was to take it to where it is now, I probably would have named it Luxmax AI. as our copycat ended up doing, so.

But in retrospect, if UMAX, if the plan was to take it to where it is now, I probably would have named it Luxmax AI. as our copycat ended up doing, so.

But in retrospect, if UMAX, if the plan was to take it to where it is now, I probably would have named it Luxmax AI. as our copycat ended up doing, so.

Shameless plug.

Shameless plug.

Shameless plug.

Yeah. Shameless plug. Super wall. Absolutely amazing. I'm not affiliated. I just, I love the platform. I think that pretty much everybody should be using Superwall. I don't use Revenue Cat. I only use Superwall. Now, with regards to how I think about paywalls, I think it really depends. So what's amazing about Superwall is it makes split testing incredibly easy. They provide you with all the data.

Yeah. Shameless plug. Super wall. Absolutely amazing. I'm not affiliated. I just, I love the platform. I think that pretty much everybody should be using Superwall. I don't use Revenue Cat. I only use Superwall. Now, with regards to how I think about paywalls, I think it really depends. So what's amazing about Superwall is it makes split testing incredibly easy. They provide you with all the data.

Yeah. Shameless plug. Super wall. Absolutely amazing. I'm not affiliated. I just, I love the platform. I think that pretty much everybody should be using Superwall. I don't use Revenue Cat. I only use Superwall. Now, with regards to how I think about paywalls, I think it really depends. So what's amazing about Superwall is it makes split testing incredibly easy. They provide you with all the data.

But I think that across the industry, a lot of people tend to optimize for like number of users multiplied by profit per user. I am of an alternative thesis. I believe that you should optimize for like number of users raised to the N where N is greater than one multiplied by profit per user. I will take at least at a just pure conversion basis.

But I think that across the industry, a lot of people tend to optimize for like number of users multiplied by profit per user. I am of an alternative thesis. I believe that you should optimize for like number of users raised to the N where N is greater than one multiplied by profit per user. I will take at least at a just pure conversion basis.

But I think that across the industry, a lot of people tend to optimize for like number of users multiplied by profit per user. I am of an alternative thesis. I believe that you should optimize for like number of users raised to the N where N is greater than one multiplied by profit per user. I will take at least at a just pure conversion basis.

I will accept a lower LTV on a per download basis in exchange for more people being able to use the platform. Now there are a number of reasons for this, but I think one of the, Um, most obvious, if you want to ignore all like the moral, like, oh, I want more people to use the product, more people get value of it.

I will accept a lower LTV on a per download basis in exchange for more people being able to use the platform. Now there are a number of reasons for this, but I think one of the, Um, most obvious, if you want to ignore all like the moral, like, oh, I want more people to use the product, more people get value of it.

I will accept a lower LTV on a per download basis in exchange for more people being able to use the platform. Now there are a number of reasons for this, but I think one of the, Um, most obvious, if you want to ignore all like the moral, like, oh, I want more people to use the product, more people get value of it.

If you want to completely set that aside, um, which I don't, but if you were to set that aside, the benefit here is that you can more quickly dominate the market. And as a result, um, increase word of mouth, which is pretty much impossible to measure, uh, for most applications. It's easy to measure like if you're just seeding a thousand users onto your product and then letting it grow organically.

If you want to completely set that aside, um, which I don't, but if you were to set that aside, the benefit here is that you can more quickly dominate the market. And as a result, um, increase word of mouth, which is pretty much impossible to measure, uh, for most applications. It's easy to measure like if you're just seeding a thousand users onto your product and then letting it grow organically.

If you want to completely set that aside, um, which I don't, but if you were to set that aside, the benefit here is that you can more quickly dominate the market. And as a result, um, increase word of mouth, which is pretty much impossible to measure, uh, for most applications. It's easy to measure like if you're just seeding a thousand users onto your product and then letting it grow organically.

But when you're constantly running ads, you don't know if people are coming, specifically like organic, you have no idea where people are coming from. And so I like to prioritize allowing as many people to use it as possible. Now, moving forward, how do I think about paywalling in itself, like within the application?