Bobby Mesmer

And what happens is it creates you to want to get to that level, want to hit the bar.

And when you do, the gratification that you have because you didn't believe in yourself in the first place, you're like, holy shit, I can do this.

Now when I raise the bar, now it's more of a challenge.

You're like, oh yeah.

And then what happens is you're the best that you can be for you.

And that's what we go for.

Look, I don't need you to be the best that you can be for the company or even for me.

I work for the company just like you do.

I want you to be the best you can be for you because by default, you are the best for the company.

Wow.

You first, company second.

I love that.

Come in, be the best you can be, company will by default do well.

And that's what breeds that culture of people wanting to do well.

And then now everybody, when they buy into that and they understand it, they work towards it and they're just like, this is, and everybody just kind of steps in, you know, and does what they're supposed to do.

Because it's not about me.

It's about us as a group.

So why are we doing this?

What do we think?

I say it to customers.