Boris Valkov

So I think that it's very important to embrace change and do this.

continuously in your company as part of the DNA.

This is very important as what the future is going to look like.

You need to be prepared for that.

And that's kind of the key.

LACE.

AI.

Book a demo.

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So if you're small, you start with things that don't scale. Usually you're trying to kind of improve things as they go. But I think the way for you to become really, really sophisticated and be able to overcome and beat the competition is just to embrace technologies because that's such an unfair competitive advantage. Of course, like coming from a technology company,

So if you're small, you start with things that don't scale. Usually you're trying to kind of improve things as they go. But I think the way for you to become really, really sophisticated and be able to overcome and beat the competition is just to embrace technologies because that's such an unfair competitive advantage. Of course, like coming from a technology company,

I'm biased, but that's one of the ways for a small company to be able to catch up. That's the fastest way because what's the other one? The other way is just to go to these slow processes over time and companies have accumulated knowledge over decades of how to do things properly. So the only way

I'm biased, but that's one of the ways for a small company to be able to catch up. That's the fastest way because what's the other one? The other way is just to go to these slow processes over time and companies have accumulated knowledge over decades of how to do things properly. So the only way

Yeah. Thanks, Tommy. It's great to be here. So maybe I can start with a quick story. I was born in Europe in a country called Bulgaria, a small 6 million people country and beautiful place. And then from there, my family and I immigrated at the age of seven to Germany. I spent three years in Germany. We didn't have money. My dad worked as a construction worker. My mom worked in a restaurant.

Yeah. Thanks, Tommy. It's great to be here. So maybe I can start with a quick story. I was born in Europe in a country called Bulgaria, a small 6 million people country and beautiful place. And then from there, my family and I immigrated at the age of seven to Germany. I spent three years in Germany. We didn't have money. My dad worked as a construction worker. My mom worked in a restaurant.

And I was in school, second grade. So we stayed there for three years. And then our business expired. We came back in Bulgaria. In the savings, we opened a local family-owned business, grocery store. So, and this is where I encountered for the first time, like the call center 0.1 version, where customers will call on the phone or help them. And then they'll come in person.

And I was in school, second grade. So we stayed there for three years. And then our business expired. We came back in Bulgaria. In the savings, we opened a local family-owned business, grocery store. So, and this is where I encountered for the first time, like the call center 0.1 version, where customers will call on the phone or help them. And then they'll come in person.

I'll try to understand what's the problem and try to help them. And this is where I kind of found like the more people you help and the happier they are, the happier I am. So that's how I defined my goal in life. And that's how I started. So from there, I also got obsessed with the engineering and technology, and I graduated computer science. So this is where I met my co-founder, Stan.

I'll try to understand what's the problem and try to help them. And this is where I kind of found like the more people you help and the happier they are, the happier I am. So that's how I defined my goal in life. And that's how I started. So from there, I also got obsessed with the engineering and technology, and I graduated computer science. So this is where I met my co-founder, Stan.

And from there, I started thinking, we work in this software company, I started thinking, how can I impact the maximum amount of people? And that was just a passion of mine, kind of build software, now I have a new skill, build a software that impacts the maximum amount of people.