Boris Valkov

You cannot make a decision about your business and about what action you need to take.

That's why, first, you need technology to give you the accurate data.

Once you have the technology to give you the accurate data, then you have a choice as a company.

Either your call center team and head of call center need to manage

constant coaching, constant improving to your team based on the data, take action and continuously improve the plan.

Or you hire the professionals who have been doing this for a decade.

And this is where Brigham, Barry and team, they've been amazing.

They've been great coaches.

And this is why this partnership made so much sense because

Essentially, this closes the loop.

And for our customers, you get the full experience of a super precise technology and actions and the coaching experience of a power setting pro.

So this partnership, I think that is a massive unlock for the entire industry because you're getting the full value of what you can do.

Yeah, so I think for building a company, there is a very good book about hard things about hard things.

Hard things about hard things.

With Ben Horowitz, one of the co-founders of Andreessen Horowitz.

This book covers building a company and the hard things that happen while building a company and what you should expect and what's the reality look like versus what people might think.

So I think this is very helpful from a...

for entrepreneurs to go to this and understand very deeply.

Yeah, that's one of the good books that you can check out.

I mean, I think the most important thing is if you are a business and you're trying to grow and create something positive for your customers, the easiest way is to focus on the fundamentals and use technology to unlock the biggest progression for your business.