Brad Fishman
speaker
2,160 appearances
6 recordings
1 series
first heard Oct 2010
last heard Mar 2012
Brad Fishman’s voice in public audio — every appearance, attributed to the second.
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So we get we're good we're all across the board.
Obviously a lot of the small franchise or lead generation is a very, very important part of their
what they what they're using p public relations agencies for.
I mean, it's it's you know, it's a tough time and we all know the last couple of years have been a more difficult time for a lot of franchise organizations to grow.
So when they are using our uh using my firm, they are using us
a lot for the lead generation.
But, you know, we all know validate if you can get all the leads in the world you want.
If your franchisees are not doing well, you're not gonna validate well.
And when you're not billing the when you're billing, not bailing it, you're not gonna sell franchise.
So it becomes a vicious circle.
We'd like to s think sometimes we will, but it's not gonna work for other times.
I mean with the number of
franchis ours we're working with.
there's gonna be various different things.
You're gonna run into a hot industry right now where PR could be the magical bullet and which is going to help them really jump start or whatever it is.
Then there's some more difficult, you know, look at the printing industry.
I mean it's a more difficult industry to generate publicity for and the investment's a lot higher.
But we are helping a you know, a concept get the leads that are gonna help them sell in a lot of cases, which are gonna be conversion.
So there's lots of different ways to use public relations but we're just one tool that they all use.
You know, there's the internet advertising, SEO searches.
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