Brad Fishman

speaker
2,160 appearances 6 recordings 1 series first heard Oct 2010 last heard Mar 2012

Brad Fishman’s voice in public audio — every appearance, attributed to the second.

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Appearances

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And uh like I said, that was in nineteen ninety one, so it's been a been a long time and it's been working with hundreds of great companies over the years that really kept us in this business. voice-verified
That was probably before my time. voice-verified
That firm I don't remember. voice-verified
Actually the two prominent firms back in the early days were voice-verified
You know, you had S and S and you had a partner with with the I'm I don't know if you've talked to him, I'm sure you you've probably met talked to him before with John Hayes. voice-verified
Right. voice-verified
know how I get to do that. voice-verified
That's probably what you hear more often. voice-verified
You know, I consider us a very, very proactive public relations agency and we have to really look voice-verified
into different things which makes our clients successful. voice-verified
You know, a lot of the public relations agencies, not necessarily in the in the franchising part, will send out in the for the better days in the early days, they're sending out press releases. voice-verified
We've always had a strong belief that it's the relationships we've developed with reporters voice-verified
And if we don't know the reporters, because reporters will come and go on especially some of the smaller newspapers, T V stations, our job is to really learn how to proactive and look for the type of information they're looking for and push stories that we think are important. voice-verified
I mean, a lot of people say, Great, I know to a lot of franchise organizations, when they open their twenty fifth franchise, it becomes very important. voice-verified
We've learned and we've taught our staff and work with them voice-verified
See no, the Wall Street Journal is not going to be interested for the most part in when a franchise opens their twenty fifth location. voice-verified
Our job is to really give the reporters information they're looking for, but more importantly, not to waste their time with stories that we feel, you know, they are important to a lot of people. voice-verified
But look for stories that they are gonna look like their readers would like to know about. voice-verified
And uh, you know, we've been fortunate to have a great team of employees over the years that have worked with us. voice-verified
And we've developed what we like to call the Fishman PR way. voice-verified
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