Brad Fishman

speaker

2,160 appearances 6 recordings 1 series first heard Oct 2010 last heard Mar 2012

Brad Fishman’s voice in public audio — every appearance, attributed to the second.

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Franchise Today · How Has Social Media Really Affected PR? · 21 Oct 2010 podcast

And we you know, we go through seminars, we do voice-verified

we have um you know programs that really teach our staff to follow the way we hope. voice-verified

We're always improving on it. voice-verified

And uh you know, social media. voice-verified

I mean social media's become a big part of what public relations is. voice-verified

And we had to adapt to it and we learn from what we do. voice-verified

But look what makes our clients our job is to keep our clients in the media and achieve the public relation goals that they're going after. 'Cause that's why when they get that you know, l let's be honest, majority of my client m not majority, all my clients are playing me on a monthly retainer. voice-verified

So we gotta go out month to month to prove to them that we are really helping them achieve their goals. voice-verified

Well, we're very, very fortunate, like I as I mentioned before, Sherry and I have been partners in this since voice-verified

I joined her in ninety two. voice-verified

but in the early of ninety two, but you know, she started the firm in ninety one. voice-verified

And we've had a s our COO, Deborah Vilches, who's been with us for oh twelve, thirteen years. voice-verified

And we have Jamie Isaacs who's a VP with with us, Mike Masedic is another VP with us, and these people have been with us and came from various different backgrounds. voice-verified

And um but then you know, we're always having voice-verified

great staff here really working together. voice-verified

And, you know, between Deb and Sherry really helped organize voice-verified

the training methods which we want to teach them from the top down. voice-verified

And it's very important for them to realize that we do not just go out and send press releases. voice-verified

Our job is it's as I always tell people, it's my name on the door. voice-verified

So I want them to be proud of the work that they're sending out. voice-verified

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