Brad Jacobs

speaker

1,288 appearances 1 recordings 1 series first heard Aug 2026 last heard 4 Aug

Brad Jacobs’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Aug 2026 with 1.

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The Knowledge Project · The Mindset Behind Building a Great Little Business | Brad Jacobs · 4 Aug 2026 podcast

So I have spent a lot of time reflecting on how I think, what my automatic thoughts are, what my biases are, what my cognitive distortions are.

And I'm aware of those.

And I apply various techniques and tools in the toolkit that you learn from cognitive therapy, dialectical behavior therapy, positive psychology, et cetera, to think more rationally and more constructively and more accurately.

And I think that helps me in business quite a bit.

In business,

you need to keep your head on your shoulders.

You need to be calm, you need to be cool, you need to be collected, you need to be dealing with lots of changing unplanned circumstances and then capitalizing on those and not being overwhelmed by those, not being beat up, but utilize what comes in, capitalize on what comes in to create money, to create money for shareholders.

So I think that the human capital in the psychological sense is very, very important.

So I put energy into that.

I'm most interested in AI because it is the trend.

It is the number one trend whereby our technology, the software, that intelligence will be able to consume so much information, much more than we human beings can, even with

a hundred billion brain cells.

The power of computing is so much greater and be able to then analyze that and be able to spit things out and be able to eventually, I'm looking forward to the point where computers become emotional.

where they do have emotion, where they do have empathy, just like we have mirror neurons in the prefrontal cortex.

I'd like to see that trend materialize where computers can feel, can have theory of mind, can be sitting here with a conversation with Shane Parrish and feeling what you're feeling.

and feeling happy about what you're feeling happy about and feeling sad about something you're not feeling happy about.

Now, I'm looking forward to that trend a lot.

Well, I do spend a lot of time thinking about trends.

I look, I spend a lot of time thinking about the wider context of things like, OK, here's a situation.

what's the context of that situation what's its origin what's its present conditions and characteristics what are the ways it could go and what would be the catalyst to make it go right or straight or left so i i intentionally think about trends quite a bit because in business in the business world you've got to get the major trend right you've got to get the major trend right and as my

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