Brad Jacobs

speaker

1,288 appearances 1 recordings 1 series first heard Aug 2026 last heard 4 Aug

Brad Jacobs’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Aug 2026 with 1.

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The Knowledge Project · The Mindset Behind Building a Great Little Business | Brad Jacobs · 4 Aug 2026 podcast

One is to the CFO, and they have a dotted line to operations and to me.

So I rely on my FP&A person like every day.

I want to know for two reasons.

I want to know internally, how are we doing on the projects that we're attaching high priority to?

I also want to know how are we doing on our commitments to shareholders, to investors?

When you're a CEO of a public company, you have a really important mission in that you've promised

what your numbers are going to be in the future, how much your profit is going to be, how much your organic revenue growth is going to be, how much your margins are going to be, what your return on capital is going to be, how much your free cash flow is going to be.

And now you've got a promise out there.

You've got a guidance, you've got a forecast, and you're working really hard to achieve that.

I need to know, and FPA is the best place to know that, how are we tracking against that?

And if we're tracking higher than that and significantly higher than that, there's a big deviation from that,

Well, we'll talk to legal and we'll talk to IR and the investor relations, and we'll say, should we update the investment community ahead of the quarter, ahead of when we normally produce our results?

And equally importantly, maybe even more importantly,

I want to know, God forbid, if we're tracking below our estimates.

And once I know that, then I have a meeting and I say, whoa, of our six or seven top metrics that we've promised to our investors, we're doing well on these five or six, but on these one or two, no, no, no, it's not doing very well.

What are we going to do to get back on track?

So constantly using our sensing, information gathering, and then getting back on track, getting back on track.

Well, I am a big user of capital markets because all my companies have grown through acquisitions and I've needed capital to grow those acquisitions.

We've raised money from the largest sovereign wealth funds in the world and some of the largest pension funds in the world, some of the largest long-only funds and endowments and a lot of different people whose money we've taken and given them back a lot more money than they gave us.

So in order to do that, you've got to meet your promises.

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