Brad Olsen

speaker

282 appearances 2 recordings 1 series first heard Jul 2026 last heard 27 Jul

Brad Olsen’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Jul 2026 with 2.

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Okay.

And why are we talking ticky-tocky?

Well, we wanted to look at some of the economic contribution.

We found a pretty large amount of Kiwis are using TikTok to try and get their stuff out there.

Economic contribution of $1.2 billion, about half of New Zealand businesses using TikTok in some fashion.

But here's the interesting one, and Hayley, you'll love this because you're part of it.

Around about 53% of regular TikTok users spend on something out in the economy after seeing it on TikTok.

Including the 20% of people that bought clothing or footwear after seeing it on TikTok, which I think you'd very much be in for.

Ice creams, I reckon.

What about ice creams?

Are we seeing it much overseas?

No.

Well, so I think there's two elements.

One is that, yes, there will be some people that discover their Europe trip, their Rome trip or whatever, and go and spend there.

But you think of the number of people doing it in the reverse.

People who are like, I'm going to have my dream holiday to New Zealand.

What do I do when I come down here?

Oh, yeah.

You see the visual.

I mean, look, New Zealand is a beautiful place.

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